Feature Flags

A complete testing and deployment solution to release features for any user segment.

Feature Flags

Release new features with confidence

Test and iterate feature functionality, release confidently, and control feature release timing.
App User Testing
Test a feature with a limited audience before releasing it to all users.
App User Testing
Feature Switch
Easily turn a feature on or off for all users or any segment of users. And do this without any latency or need for coding.
Feature Switch
Quick Mitigation
Switch off a broken feature in milliseconds to reduce the impact of poor user experience.
Quick Mitigation
Strategic Releases
Align the release of a feature with a strategic initiative.
Strategic Releases

Control Feature Testing and Release

Use feature flags to release new features to a segment of users or remove a feature that is causing unanticipated bugs with one click. Test new features with a limited audience, and iterate with real-time user feedback, to ensure a successful launch.
Feature Flag

Key Benefits

  • Quality Releases

    Ensure features are tested in a live environment with a limited audience to get market feedback and QA your code before deployment.
  • Relevant Segmentation

    Release features to different user segments based on their preferences and behaviors.
  • Instantly Turn a Feature On or Off

    Control the release timing of a feature and quickly roll back a feature should an unexpected code error occur to reduce customer frustration and churn.
Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study