Feature Flags

A complete testing and deployment solution to release features for any user segment.

Feature Flags

Release new features with confidence

Test and iterate feature functionality, release confidently, and control feature release timing.
App User Testing
Test a feature with a limited audience before releasing it to all users.
App User Testing
Feature Switch
Easily turn a feature on or off for all users or any segment of users. And do this without any latency or need for coding.
Feature Switch
Quick Mitigation
Switch off a broken feature in milliseconds to reduce the impact of poor user experience.
Quick Mitigation
Strategic Releases
Align the release of a feature with a strategic initiative.
Strategic Releases

Control Feature Testing and Release

Use feature flags to release new features to a segment of users or remove a feature that is causing unanticipated bugs with one click. Test new features with a limited audience, and iterate with real-time user feedback, to ensure a successful launch.
Feature Flag

Key Benefits

  • Quality Releases

    Ensure features are tested in a live environment with a limited audience to get market feedback and QA your code before deployment.
  • Relevant Segmentation

    Release features to different user segments based on their preferences and behaviors.
  • Instantly Turn a Feature On or Off

    Control the release timing of a feature and quickly roll back a feature should an unexpected code error occur to reduce customer frustration and churn.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • Fandango Screenshot

    Uplift with engagement campaigns


    With personalized campaigns

    “We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices.”
    Inma Cañadas
    VP of Marketing
    See Case Study
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study