See how telecom giant Vodafone successfully scaled personalized campaigns to double conversions and improve CTRs by 15%, driving brand loyalty and long-term customer value, using CleverTap.
November 3, 2015
Following its debut at TechCrunch Disrupt, CleverTap, a next-generation mobile engagement platform, announced today the hire of Paul Brody to its executive team. Brody will serve as Chief Product Officer, overseeing all product strategy and development.
Brody is a seasoned technology executive with a proven track record for bringing innovative solutions to market for both consumers and businesses. Prior to joining CleverTap, Brody was co-founder and CEO of Sococo, an online workplace designed for distributed teams, where he led the organization from concept to commercial launch and scale deployment. Before that, he served as Vice President of Products for Yahoo, where he was responsible for all online community services, as well as Yahoo products distributed through its global strategic partners including AT&T, Verizon and British Telecom. He has also held executive roles at InterTrust Technologies and Borland International and earned bachelor’s and master’s of science degrees in mechanical engineering from Stanford University as well as a master’s of business administration degree from the MIT Sloan School of Management.
“We’re thrilled to have an established and well-respected tech veteran like Paul on board,” said Sunil Thomas, CEO of CleverTap. “His impressive background combined with his robust understanding of our platform’s technology and goals for amplifying it makes Paul a very welcome addition to our leadership team.”
CleverTap’s technology gives marketers and developers the next generation of mobile app functionality by providing access to in-depth analytics, advanced customer segmentation tools, and its naked API.
For more information about CleverTap or its services please visit clevertap.com.
CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more about CleverTap visit clevertap.com or follow on Facebook and Twitter.