Ketto Crowdfunding Platform Raises INR 30 Cr For Charitable Causes Throughout India with CleverTap Platform

CleverTap4Good and Ketto Aim to Double Donors by 2021

Mumbai, Feb. 11, 2020, CleverTap, a leading AI-powered customer lifecycle and user retention platform, today announced its CleverTap4Good philanthropy milestones for 2019. CleverTap collaborated with Ketto, a crowdfunding platform for fundraising of social, creative and personal causes, to drive and increase repeat donations while reducing the number of people who abandoned their donation forms.

With the help of CleverTap, Ketto has revolutionized the giving process with personalized messages aimed at specific donors that increased giving and retention, resulting in major achievements:

  • INR 30 Cr raised for various causes
  • 250,000 existing donors reached through tailored messaging (25 lakh)
  • 30 percent increase in donations by targeting those who abandoned their cart
  • 13 percent increase in repeat donations

Donating to a charitable cause has never been easier or more secure in the digital world. Through the use of the crowdfunding platform Ketto, budding philanthropists can launch fundraisers to gain support for anything from personal medical expenses to restoring historic landmarks. With CleverTap, user data is simplified and segmented, allowing Ketto to target donors, send tailored campaigns, and encourage donations quickly and easily. 

“With CleverTap we can personalize our communication, so our users stay connected to the causes close to their hearts, be it fighting chronic illnesses, giving back to the community, or lending wings to a new idea,” said Zaheer Adenwala, co-founder and CTO, Ketto. “In 2019 alone, Ketto launched 10 major campaigns on the CleverTap platform, which helped us to raise INR 30 Cr in India. Most commonly, fundraisers are for those in need of costly medical expenses like cancer treatments or organ transplants.”

“Mobile marketing solutions and marketing technology are staples for companies of all sizes, including organizations that want to drive change and support various causes—from global warming to fighting child labor and much more,” said Anand Jain, co-founder and CSO, CleverTap. “By working with organizations like Ketto, CleverTap can extend its mission to improve the lives of others—and we will continue to do so in the years to come.” 

Charitable organizations looking to reach their donors in more effective ways can visit for more information.

About Ketto

Ketto is Asia’s most trusted crowdfunding platform, where anyone across the country can raise funds for a range of causes, primarily healthcare. They help people fight terminal diseases like cancer along with cases on liver transplant, bone marrow transplant, heart diseases & more. Their primary goal is to help individuals & use technology to make good things happen.

About CleverTap4Good

CleverTap4Good is dedicated to the missions of 501(c)3 and not-for-profit organizations around the world and assisting them to retain and grow their network of supporters and donors. Using CleverTap’s advanced customer insights, advanced behavioral analytics, and mobile engagement platform, philanthropic organizations and charities can build and engage a global community of loyal supporters by crafting compelling engagement campaigns based on demographics, user preferences, and social profiles. 

About CleverTap
CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms, including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, CA with regional offices in Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit or follow us on LinkedIn and Twitter.

Aaron Samuel




Hitesh Garg