CleverTap’s Powerful Marketing Platform Helps Drive Curiosity’s Rapid Growth of Highly Engaged Users

Millions of lifelong learners worldwide will now have access to personalized curated content based on user preferences and real-time analytics

SAN FRANCISCO, CA, September 20th, 2017 — CleverTap, provider of the leading platform for behavioral analytics and app engagement, today announced that Curiosity, the Chicago-based content marketplace for knowledge seekers, has selected CleverTap’s multi-channel marketing suite to drive customer growth across the US, APAC and Europe. For content providers, content aggregation and contextual content distribution are critical to success. CleverTap helps Curiosity in effective content distribution by personalizing content, based on user preferences, and retaining users via real-time engagement. Targeted dynamic micro-segments that evolve over time help Curiosity to evaluate and measure the effectiveness of their marketing campaigns and focus on channels that are providing the optimal ROI.

“In today’s world, the better a business understands their users, the higher is the probability of the brand not being left-swiped from a user’s mobile phone.“ said Manish Patel, head of customer success at CleverTap. “An exceptional customer experience is a three-prong strategy – understanding your user, building a product that fulfills the user’s needs and then continuing to service users in a personalized way using the device and marketing channel of their choice. Curiosity’s approach to customer acquisition and retention is what sets them apart and gives them a sustained competitive advantage. ”

Launched in 2011, Curiosity aims to ignite curiosity and inspire people to learn. Curiosity publishes visual, short form articles and video content every day on its website, its Android and iOS apps and social media platforms. Since early 2017, Curiosity has been using CleverTap to create daily incentives for its growing Android and iOS audiences to re-engage their curiosity. Michael Russell, CTO at Curiosity, said, “By scheduling daily CleverTap push campaigns across the globe, we have observed a 25% or more uplift in user activity, increased sharing of content and improved user retention. Curiosity leverages CleverTap’s message variant and A/B testing capabilities to select the optimal message for user communication based on the observed click-through rates. Using  CleverTap’s analytics tools, the Curiosity team has found optimal times in the day to send users personalized content and generate engagement.”

Curiosity also uses CleverTap in-app notifications to make users aware of new and exciting features that come with app updates. Recently, Curiosity created compelling in-app notifications with CleverTap to drive awareness and downloads of the new Curiosity Podcast, now available on iTunes, Google Play Music and other popular podcast platforms.

CleverTap has offices in San Francisco, New York, LA, Mumbai and Bangalore. For more information, visit the CleverTap website. To see how businesses of all sizes are acquiring valuable users, quickly onboarding and engaging them and eventually building long-term profitable relationships, visit our customers page.

About CleverTap

CleverTap provides a comprehensive behavioral analytics and user engagement suite that enables brands to identify, target, engage, measure and monetize users across mobile and web. CleverTap’s unique approach, which consolidates analytics and engagement on a single platform, along with industry-first features such as live-user segments, is a powerful solution for businesses who want to design and implement real-time, personalized and impactful strategies for rapid business growth.  Since launching in 2013, CleverTap has helped more than 4,000 customers, including leading brands such as McDonalds, Star, Sony, Samsung, DC Comics, DealsPlus and BookMyShow to better serve their customers. The company is based in Silicon Valley and is backed by Sequoia Capital and Accel Partners. To learn more about CleverTap visit or follow on Facebook and Twitter.

About Curiosity

Curiosity is on a mission to make learning easier and more fun than it has ever been. Our goal is to ignite curiosity and inspire people to learn. Each day, we create and curate engaging topics for millions of lifelong learners worldwide. Experience Curiosity on our website, through our apps and across social media. We designed Curiosity with your busy life in mind. Our editors find interesting and important topics that you’ll want to know more about, and introduce you to the best ways to keep learning. We hope you make Curiosity part of your daily digital diet. Never stop learning! Learn more about Curiosity by visiting, downloading our 5 star rated app, or follow us on Facebook, Instagram or Twitter.

Press Contact
Kara Dake
PR for CleverTap