CleverTap launches first ever ‘Retention Accelerator’ for startups globally

Select startups to receive free access to CleverTap’s basic plan and benefits worth USD 100,000


Mountain View, Calif., & Mumbai, India, June 5, 2023 CleverTap, the all-in-one engagement platform, today announced the launch of its Retention Accelerator program for startups globally. Offered to select participants, it is designed to provide early-stage startups free access to CleverTap’s full stack retention platform, with benefits worth USD 100,000; along with comprehensive 1:1 tailored mentoring sessions with CleverTap experts, and networking opportunities with investors and industry leaders.


After the successful launch of the CleverTap for Startups (C4S) initiative in November 2022, the Retention Accelerator represents the next milestone in CleverTap’s continued efforts to support the global startup ecosystem. The accelerator will support ten startups every year, with each cohort consisting of five companies. The initiative is specifically designed to help digital-native startups personalize and optimize all customer touchpoints, and improve user engagement and conversion rates on their platforms. The comprehensive 1:1 mentoring sessions are designed to help entrepreneurs and growth teams refine their retention strategies and align with their business goals. 


To qualify for the CleverTap Retention Accelerator, startups should meet the following criteria:

  • Early-stage startups with a website or app
  • Existing CleverTap C4S customers or prospects
  • Monthly Active Users (MAU) of fewer than 100,000
  • Startups in operation for up to 10 years


The CleverTap Retention Accelerator follows a structured timeline. Between May-June 2023, a call for applications will be made, inviting aspiring participants to join the program. In July 2023, the first cohort of participants will be announced. From July to December 2023, the selected cohort will work closely with CleverTap, benefiting from invaluable mentoring sessions. This collaborative environment will allow participants to enhance their skills and knowledge of the CleverTap platform.


Speaking about the accelerator program, Abhinay Jain, Director, Product Led Growth, CleverTap said- “We are thrilled to launch the CleverTap Retention Accelerator program. Through this initiative, we are committed to supporting small businesses and early-stage startups. The program offers the startups our expertise in crafting effective retention strategies. Customer retention plays an important role in helping early-stage startups differentiate themselves and build brand stickiness. We recognize the importance of empowering startups to build a robust customer engagement and retention roadmap to drive sustainable business growth, and this accelerator is a step towards helping these startups scale.”


For more information about the CleverTap Retention Accelerator program please visit


About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.

For more information, visit or follow on LinkedIn and Twitter.


Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages,  uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual  catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally  beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

Director, Public Relations, CleverTap
+91 9820900036