CleverTap Helps GiftAMeal Increase the Number of Meal Donations by 2x

The dining app uses CleverTap’s best of breed marketing automation suite to engage customers and increase donations

MOUNTAIN VIEW, California, Aug. 14, 2019 /PRNewswire/ — CleverTap, the full-stack customer retention platform, today announced its partnership with GiftAMeal as a part of its ongoing philanthropy initiative – CleverTap4Good. With this partnership, CleverTap further reinforced its commitment to support non-profit and social organizations around the world by making marketing technology more accessible.

GiftAMeal, a mobile app, allows restaurant patrons to make a donation to the local food pantry by simply taking a photo of their meal. Donations are supported by restaurants that pay a monthly fee to be listed on the app and attract new customers. GiftAMeal has already helped its partners provide over 260,000 meals to those in need.

With CleverTap, GiftAMeal is able to get a real-time view of the app user journey, allowing them to automatically segment users in real-time and orchestrate personalized, omnichannel campaigns. By using CleverTap, GiftAMeal has not only been able to generate detailed user insights, but also achieved 15% higher engagement, and a 2x increase in the number of meals donated.

Andrew Glantz, CEO of Gift A Meal, says, “CleverTap’s powerful mobile marketing suite has helped us learn how users interact with our app via real-time analytics, and we use these insights to improve our user experience. We use scheduled and triggered campaigns to send personalized messages to our users, streamline our efforts, and get higher conversions.”

Sunil Thomas, Co-founder, and CEO at CleverTap, says, “It’s wonderful to give back to the community. We are grateful to partner with GiftAMeal that seeks to inspire simple acts of kindness by making it easy for people to fight hunger in their communities while empowering users to feed someone in need. To enable them in their mission through the CleverTap platform really feels good.”

CleverTap is looking to help change lives by adding more non-profits and social organizations to the CleverTap4Good program. To learn more, visit the CleverTap4Good.

About CleverTap

CleverTap is a customer retention platform that helps consumer brands maximize user lifetime value. Over 8,000 companies around the world, including Vodafone, Sony, Hotstar, Carousell, Domino’s Pizza, GO-JEK, Fandango, and BookMyShow trust CleverTap to deliver personalized experiences and improve the impact of omnichannel marketing across the entire customer lifecycle. CleverTap is backed by leading venture capital firms including Sequoia lndia, Tiger Global Management, Accel and Recruit Holdings, and operates out of San Francisco, Seattle, London, Singapore, and Mumbai,. For more information, visit or follow on LinkedIn and Twitter.

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Ketan Pandit
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