Expanding Global Footprint Taps into Thailand’s Projected 30.4 Million Mobile Users by 2021
Bangkok, 15th January 2020: CleverTap, the full-stack customer retention platform, expanding its global footprint foraying into Thailand with three new customers wins Hungry Hub, Seekster, and Index Living Mall with an existing customer, Indonesia’s unicorn super-app Gojek backed GET. With this expansion, CleverTap is now spreading its roots deeper into the APAC region.
CleverTap’s engagement and retention platform allows customers to move from simple acquisition and activation to engagement, monetization, and retention. The entry into this new market, along with Audience IQ as its digital partner, allows CleverTap to further expand its platform solutions to its existing customer base, as well as new Thailand-based companies.
“The mobile economy in Thailand is seeing enormous mobile growth – with a projected 30.4 million mobile users by 2021 – driving billions of dollars for brands, from social channels to entertainment, to mobile marketing,” said Gaurav Gupta, AVP of sales, Thailand, CleverTap. “The introduction of the CleverTap platform in Thailand enables marketers to deliver real-time, omnichannel communications for consumer brands in ways that haven’t been possible, enabling improved customer loyalty and higher customer lifetime value.”
“We’re continually looking for ways to improve our offering and remove life’s daily friction for our users,” said Feng Chen, chief product officer, GET. “Access to real-time data and insights through tools like CleverTap is critical to this. Understanding how they’re actually experiencing our app and services empowers us to make tweaks that result in a richer experience.”
“The CleverTap solution enables Index Living Mall to understand our customer’s behavior and simultaneously create personalized experiences through marketing and product offerings to meet their needs for long-term relationships,” said Peerapat Sirichot, Assistant Director of Online Business, Index Living Mall.
“We are delighted to partner with CleverTap to offer our customers a robust platform that enables them to access easy insights and engage across all communication channels in real-time,” said Russ Conrad, managing director, Audience IQ. “Through our partnership with CleverTap, we are confident we will open up new opportunities and reach organizations that require a combined, enterprise-class platform to engage and retain their customers.”
About Audience IQ
Audience IQ is a full-service digital consultancy agency for today’s data-driven digital companies. The company offers digital media marketing strategy, media strategy, data strategy, technology development, and 100 percent execution accountability. Audience IQ’s in-house service model and complete transparency make them a unique partner. They are your company’s digital marketing partner.
CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, and operates out of San Francisco, Seattle, London, Singapore, and Mumbai. For more information, visit clevertap.com or follow them on LinkedIn and Twitter.
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