CleverTap appoints Marcell Rosa as the Regional Lead for Latin America

With more than 15 years of experience in the technology and SaaS industry, Marcell previously held leadership positions at Salesforce, LinkedIn, Zendesk and DocuSign

São Paulo, August 15th, 2023: CleverTap, tthe all-in-one engagement platform, today announced the appointment of Marcell Rosa as the Regional Lead for Latin America. Based in São Paulo and with more than 15 years of experience in the technology and SaaS industry, he will help expand the brand’s growth in the region through new businesses.

In his vast portfolio, Marcell has been leading sales and Go To Market for organizations in Latin America and helping scale operations and revenue. Marcell has a solid track record of building operations up in his career. He was the 7th employee at Salesforce in Brazil, helped LinkedIn expand the Social Selling methodology back in 2015, led Zendesk’s expansion in Latin America and, most recently, was VP of sales Latin America at DocuSign.

“Joining a leading company is truly inspiring, especially when it plays a transformative role in the way brands interact with their customers. I am very excited about this new step, especially since I share the same values as CleverTap”, says Marcell Rosa, new Regional Lead, Latam.

“Seeing the immense potential within Latin America, we’ve strategically strengthened our footprint within the region by building a robust presence with dedicated resources across functions. Marcell’s appointment as the new Regional Lead in LATAM will help us further solidify within this vibrant market. His extensive experience in the technology and SaaS industry, combined with an in-depth understanding of the market, will play a huge role in the next leg of our journey”, explains Sidharth Malik, CEO at CleverTap.

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

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Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:


Director, Public Relations, CleverTap

+91 9820900036