CleverTap Announces Partnership with Apptuse

December 10, 2015

CleverTap, a next generation mobile engagement platform, today announced their partnership with Apptuse, a native mobile app creation platform that crafts e-commerce apps for businesses and individuals. The partnership will allow Apptuse to add extra functionality to its offerings via CleverTap’s analytics, while CleverTap will increase their visibility in the mobile commerce industry through Apptuse’s robust roster of users.

“50 percent of all web browsing is now done through mobile, and we already know that consumers spend more time interacting with online retailers on smartphones and tablets than they do on desktops and laptops,” said Malcolm Friedberg, CMO of CleverTap. “Through this partnership, we are able to reach the ever-growing mobile commerce industry by offering our in-depth analytics and messaging tools to Apptuse’s customer base to form a mutually beneficial relationship.”

“We are excited to announce our partnership with CleverTap and bring innovative analytics and automation to our merchants globally,” said Nameet Potnis, Co-Founder of Apptuse. “Through this partnership our brands and merchants will now be able to send context-based behavioral campaigns within their mobile apps. As we continue to build our platform to provide our clients with advanced technology, we look forward to provide an additional dimension of services that will help our customers increase their engagement and retention within their apps.”

To learn more about CleverTap, please visit To learn more about Apptuse, please visit


About Apptuse
Apptuse is a platform that creates native mobile apps for businesses and individuals. As brands look to mobile for new ways to connect with their customers, Apptuse helps these brands increase their engagement, conversions and sales on mobile devices. With clients in over 35 countries, Apptuse enable merchants to make superior quality mobile apps. Apptuse also partners with the world’s leading e-commerce platforms to empower you with seamless technology for building mobile identities on iPhone and Android. For more details please visit:


About CleverTap
CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more about CleverTap visit or follow on Facebook and Twitter.