CleverTap and Exotel Partner to Provide Mobile Marketers With Better SMS Marketing Solutions

Thousands of businesses can now run personalized SMS marketing campaigns with this integration

SAN FRANCISCO, CA, November 20, 2017 – CleverTap, the pioneering provider of a mobile analytics and user engagement platform, announced today their integration with Exotel’s cloud telephony solution as part of their holistic product offering.

With this partnership, CleverTap’s diverse range of clients can engage with users via SMS in a more timely, personalized, and effective manner. This further increases the efficacy of CleverTap’s industry-leading analytics and segmentation engine, helping clients run multi-channel SMS campaigns to increase user engagement and retention.

Speaking on this latest development, Kuldeep Dhankar, Head of Business at CleverTap, said, “In today’s hyper-competitive market landscape, a satisfactory customer experience drives business growth. It is vital for businesses to have the right technology in place to deliver the best possible user experience and stay one step ahead of the competition. At CleverTap, we adopt a customer-first approach and take into account all the feedback and requests that we receive. Based on requests, we decided to integrate SMS as a user engagement channel on our platform. Exotel’s proven track record convinced us to choose their service offering. This will help our clients run personalised engagement campaigns right from our dynamic platform using push notifications, in-app messages, web notifications, emails, and now SMS as well.”

Elaborating on the announcement, Shivakumar Ganesan, CEO and Founder at Exotel, said, “We are delighted to partner with CleverTap to integrate Exotel’s solutions with their offerings. Technology can empower businesses to transform and create a profound impact. The combination of Exotel’s cloud telephony solutions with CleverTap’s next generation mobile engagement platform creates an enhanced user experience which is of significant value to the marketplace today. We value our relationship with CleverTap and remain committed to their success, as they continue to transform their services.”

About CleverTap

CleverTap provides a comprehensive behavioral analytics and user engagement suite that enables brands to identify, target, engage, measure, and monetize users across mobile and web. CleverTap’s unique platform, which combines analytics and engagement with industry-first features such as live user segments, is a powerful solution for businesses who want to design and implement real-time, personalized, and impactful strategies for rapid business growth.

Since launching in 2013, CleverTap has helped more than 4,000 customers, including leading brands like Star, Sony, Samsung, DC Comics, DealsPlus, and BookMyShow, to better serve their customers. The company is based in Silicon Valley and is backed by Sequoia Capital and Accel Partners.

CleverTap has offices in San Francisco, New York, Los Angeles, Mumbai, and Bangalore. To see how businesses of all sizes are acquiring, onboarding, and engaging them and eventually building long-term profitable relationships, visit our customers page. To learn more about CleverTap visit or follow on Facebook and Twitter.

About Exotel

Exotel is the most reliable and scalable cloud telephony platform in India. Founded by Shivakumar Ganesan, Ishwar Sridharan and Siddharth Ramesh in 2011, the company powers voice communication for over a 1300 businesses including brands like Ola, Uber, Flipkart, Quikr, and Practo. Exotel’s aim is to help businesses talk to their customers with accountability, tracking and privacy intact. This provides for a better customer experience and also improves operational efficiency. Every day, the company enables over 4 million conversations between businesses and their customers. The number of calls handled by the platform grew by 400% in 2015-16. Exotel was named as one of the “Top 5 preferred B2B startups to work for” by YourStory in 2015.

PR Contact
Pradyut V. Hande