The Financial Express
CleverTap combines analytics and user engagement on the same platform to help marketers connect with their customers more effectively
The Hindu - Business Line
CleverTap, a mobile app engagement platform, sends out around 125 million push notifications a day for its clients. Out of 2,700 clients, India and the US account for 40 per cent each and other geographies for the balance. The company says it has achieved a reach across 750 million devices cumulatively.
Using an app on a mobile device ensures that the user has a distraction free experience. Users are confined to that particular app, the probability and chances of striking a sale is considerably higher because they option of comparing products or services is limited. This makes the app-only approach beneficial for the companies opting for it.
Smart device users in India collectively downloaded a whopping 9 billion apps in the year 2015, which is 5 times than what they downloaded a year ago in 2014.
Indian Management magazine
Result-oriented, targeted marketing can be possible with the help of data derived from analytical metrics. Data-driven analysis will help focus marketing efforts where they are needed the most.