If you can get a better understanding of your existing customers, you can cross-sell and up-sell more effectively. CleverTap gives you the real-time insights needed to quickly test the impact of your marketing efforts.
Marketing automation saves you from the tedious task of manually building deep links for each segment. E.g., Send social followers to a deep link on the blog, and discount email recipients to a deep link for a promo code in the app. Automate it!