Southeast Asia E-Commerce Report: Customer Engagement Benchmark
2026

About the Report

In 2026, an e-commerce customer in Southeast Asia expects every interaction to be fast, relevant, and effortless. They browse across marketplaces, brand apps, and social commerce channels, compare options in minutes, and abandon carts just as quickly when experiences fall short.

In addition to evolving customer expectations, rising acquisition costs and intensifying competition are compelling e-commerce brands in the region to focus not only on attracting new shoppers but also on turning existing customers into loyal, repeat buyers – through 1:1 personalization and AI-driven decisioning. This Southeast Asia E-commerce Benchmark Report 2026 uncovers:

• Customer lifecycle benchmarks: Industry averages for customer activation, conversion, engagement, and repeat purchases across the Southeast Asia e-commerce journey.
• Channel engagement benchmarks: Performance benchmarks for email, push notifications, in-app messaging, and web pop-ups in the region.
• Industry Best Practices: How the region's top brands engage, convert, and retain customers.
• Six emerging engagement trends: AI-powered shifts redefining Southeast Asia's e-commerce customer engagement in 2026.