In 2026, the Indian e-commerce user of 2026 does not move through a funnel. They sign up in a single tap, decide in three hours, and either convert or vanish. They open WhatsApp 12 times a day, email twice a week, and ignore SMS unless it's an OTP. They return to your app about 5 times a month, which is about the same as in 2023.
The decade of aggressive customer acquisition has run its course. The brands winning in 2026 are the ones that stayed after the sale. This report maps the shift from acquisition to engagement to ultimately customer loyalty and retention. Download the report to explore:
Niketh U
Growth and Product
Snitch
Bharati Prasad
Associate Director
Blinkit
KEY INSIGHTS
