In 2026, the Indian e-commerce user no longer moves through a funnel. They sign up in a single tap, decide in three hours, and either convert or vanish. They open WhatsApp 12 times a day, check email twice a week, and ignore SMS unless it's an OTP. They return to your app about 5 times a month - roughly the same as in 2023.
The decade of aggressive customer acquisition has run its course. The brands winning in 2026 are the ones that kept customers after the sale. This India e-commerce engagement benchmark report maps the shift from acquisition to engagement, and ultimately to loyalty and retention - with the industry data to benchmark your own app against.
Niketh U
Growth and Product
Snitch
Bharati Prasad
Associate Director
Blinkit
KEY INSIGHTS
