Rich Push Notifications

July 3, 2019

Rich push notifications are one way to send your users timely, personalized messages on their mobile devices and engage them so they come back to your app.

Rich push notifications in action

What are Rich Push Notifications?

Rich push notifications are exactly what they sound like — push notifications with rich media embedded to make them more attention-grabbing and attractive to users.

Rich push notifications can be personalized to include the user’s name, location, products viewed, or other user activity.

Why Rich Media?

The goal of embedding rich media — static images, animated GIFs, video, and audio — is to attract attention and entice the user to click. Engagement is key for making your app a habit for users.

Read More About Rich Push Notifications

Sometimes we get questions from mobile businesses just starting out ...
Boosting push notification retention requires thoughtful strategies to keep users ...
Looking for inspiration to engage users instantly? This guide offers ...
Back to Glossary
Related Keywords
Funnel Analysis Glossary

Funnel analysis is the study of funnels in your website or app. A funnel can be defined as a chro...

Read more
In-App Notification

What is in-app notification? It is an in-app message — a communication sent directly to the app —...

Read more
Mobile Marketing Platform

With more than 4.92 billion mobile users globally, you have 66% of the planet’s population using ...

Read more
Enhanced Push Delivery

Push notifications are an essential engagement and communication tool in the armory of any mobile...

Read more