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Customer Lifetime Value

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    • Lifetime Value (LTV)

    Author
    Tanushree Shenvi
    November 12, 2018

    Lifetime value (LTV) is also known as customer lifetime value (CLTV or CLV), and refers to the profit margin a company expects to earn over the entire time it has a business relationship with an average customer.

    For a more complete discussion on LTV, see our entry for Customer Lifetime Value (CLTV).

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