Talk to us

Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.

  • See a tailored demo of CleverTap's key capabilities.
  • Get a walk-through of industry specific use cases.
  • Obtain answers to any questions about integration, go-live, and support.

Talk to us

Get to know CleverTap from the scratch. To book your personal product demo, fill out the form and start at your preferred date. Afterwards we will get in touch with you.

Please enter a valid work email

Please enter a valid phone number

  • Talk to us

    • Lifetime Value (LTV)

    Author
    Tanushree Shenvi
    November 12, 2018

    Lifetime value (LTV) is also known as customer lifetime value (CLTV or CLV), and refers to the profit margin a company expects to earn over the entire time it has a business relationship with an average customer.

    For a more complete discussion on LTV, see our entry for Customer Lifetime Value (CLTV).

    Read More About LTV

    Segmentation: Key Success Metrics for Tracking App Engagement
    What are the key success metrics for tracking app engagement ...
    The Definitive Guide to Mobile App Metrics
    If you’re overwhelmed by mobile app metrics, you’re not alone. ...
    How to Measure Your App’s Health with User Engagement Metrics
    The holy grail of all mobile app marketers has always ...
    Back to Glossary
    Related Keywords
    Impressions

    In digital marketing, impressions refers to the number of times your content is displayed. This c...

    Read more
    Bounce Rate

    Bounce rate is the percentage of visitors who navigate away from a particular website after viewi...

    Read more
    Year-to-Date (YTD)

    Year-to-date (YTD) is a period of time that is based on the beginning of the calendar year and up...

    Read more
    Average Revenue per Daily Active User (ARPDAU)

    ARPDAU is a mobile marketing metric used to measure how well your monetization strategies are wor...

    Read more