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    • REPORT

    The CMO’s Guide to Personalization

    The Age of Relevance, Trust & Loyalty ROI

    Personalization remains a critical growth lever, yet many organizations get it wrong. This Gartner® report shows how CMOs can expand beyond the traditional path to purchase and create value across the entire customer journey.

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    48 %

    Poor execution means 48% of personalized digital communications are considered irrelevant or unsettling

    4.8 X

    Average loyalty ROI among top-performing brands

    2000+ Brands Trust CleverTap

    levis Picsart bank Sonyliv Kotak Bank Blinkit Ajio Burgerking Axis Bank Pepsi rapido Puma Dominos seveneleven Ikea

    Our Key Takeaways

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    The gap between personalization and customer-centric growth.
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    How trust is earned in a privacy-conscious world.
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    Why the most valuable customer interactions happen after purchase.

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    Gartner® , CMO Essentials for Successful Personalization, 28 January 2026, By Penny Gillespie. Gartner® is a trademark of Gartner® , Inc., and/or its affiliates.
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