To thrive in today’s experiential and AI-first economy, brands have to reinvent their customer engagement strategy to deliver experiences that delight, reduce friction in journeys, and earn sustained customer trust. While advanced customer engagement platforms are moving towards this new paradigm, it is essential to understand what the next frontier of customer engagement looks like and the strategies that can help marketers stay ahead of the curve.
That’s where CleverTap’s 3I Framework of Interactive, Immersive, and Inconspicuous customer engagement comes in!
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