Introducing the inaugural edition of CMO Pulse – a new initiative from CleverTap that brings together bold ideas, industry insights, and real-world perspectives to help shape the future of customer engagement.
It is intended to help CMOs, marketing leaders, and growth marketers across industries and geographies stay on top of emerging trends, evolving narratives, and the strategies that drive lasting customer relationships.
In CMO Pulse: Fintech Edition 2026, we’ve brought together perspectives from fintech industry leaders, practitioners, and partners who are actively solving pressing customer engagement challenges at scale. Inside you’ll find:
If you’re bloated with legacy systems, delayed decision-making, or an endless backlog of “should-dos” – you will lose. Not in five years. Not in two. This year.”
With AI, you can build these brains, and you can make yourself 100x smarter. And, if you know how to coach it to know which synapses to fire off, it's pretty cool.”
Frequency only tells you that a behavior is happening. It doesn’t tell you whether there’s any real attachment or preference underneath it.”
Every messaging, visual, and brand touch point need(s) to really honor [humanity in fintech].”
Fintech today hinges on delivering experiences that are timely, contextual, and deeply personalized – without adding friction.”
Fintech brands that continue to treat AI as an add-on will fall behind those that embed it into the core of their engagement systems.”
The human-in-the-loop becomes critical, specifically, where to use AI and when to use AI. I think that’s what's the CMO's role really going to be."
