Picsart faced a challenge with its public profile on well-known third-party review platform Trustpilot, where a legacy score of 1.4 out of 5 was hindering potential subscriptions and brand credibility.
Customer love for Picsart has always been there. The challenge was channelling it into visible, public advocacy with as little friction as possible. CleverTap helped us meet our users where they already were, with a seamless, personalized experience that made leaving a review feel effortless. This has fundamentally enhanced our global brand reputation, winning us more subscriptions.”
Picsart is the world’s largest digital creation platform, empowering over 130 million monthly active users across 180 countries to create, remix, and share visual stories. With AI-powered editing tools, one of the world’s largest open-source content libraries, and customizable templates, Picsart makes professional-grade creative output accessible to everyone. Founded in 2011, it processes over one billion edits per month and is available in 30 languages. As the platform grew, the team identified a critical need to align their public trust ratings with the high level of user satisfaction within their app.
Picsart faced a challenge with its public profile on well-known third-party review platform Trustpilot, where a legacy score of 1.4 out of 5 was hindering potential subscriptions and brand credibility.
Traditional review flows created friction through separate registrations and multiple steps, sometimes blocking reviews. The goal was an automated, frictionless system that allowed genuine users to share feedback effortlessly.
Picsart used CleverTap personalization and in-app engagement capabilities to simplify the review journey. Users received personalized messages through email and in-app campaigns containing Dynamic Invite Links. This allowed users to access the review platform instantly without the need for completing additional login steps. The seamless process succeeded in gathering more organic reviews, boosting the score to 4.3, a jump to 3X within just 5 months.
Together with the CleverTap team, Picsart implemented an integration across the full journey from CleverTap to the review platform. Using CleverTap’s Linked Content and custom attributes capabilities, the personalized review outreach was operationalised. Weekly audience segments were built using signals derived from the enriched user profiles. The segmented users were then paired with pre-generated, personalized review URLs, enabling highly targeted outreach that delivered a seamless, one-click review experience, garnering a robust CTR of 16.5%. Crucially, the automation helped scale this outreach and drive a high number of quality reviews that helped achieve the rapid turnaround in the rating.
The integration helped Picsart connect review activity directly with customer profiles, giving teams immediate visibility, so that feedback could be understood with rich context and acted upon. By combining personalization and automation to create low-friction user experiences, Picsart significantly improved review engagement, service agility, and brand credibility in one go.
The depth of CleverTap’s capabilities, from Linked Content and custom attributes to omnichannel delivery, meant we could go from audience segment to personalized outreach in a fraction of the time. The efficiency gains alone made the impact on our review rating even more remarkable.”
The team plans to complete the full automation of these personalization efforts by the end of the year to ensure that every happy user is consistently prompted at the moment of highest engagement. With an infrastructure that enables automated reviews, Picsart is on track to further boost their rating and competitive positioning. This will further solidify Picsart as a trusted global leader in the creative technology space.
