Introducing Native WhatsApp Messaging On CleverTap

If you’re not using instant messaging to connect with prospects and customers, you’re missing out on a tremendous channel for potential engagement and revenue. That’s because instant messaging and texting have become the primary way that people share information. What’s more:

53% of people say they would purchase products or avail themselves of services from companies that can be reached via instant messaging.*
71% of consumers surveyed by McKinsey & Company say they expect businesses to recognize them as individuals and know their interests.

The rise of messaging apps as a communication tool for both personal and business use has been a game-changer in recent years, and riding that wave is WhatsApp — one of the most popular messaging apps in the world. WhatsApp has over two billion active users, over half of whom check the app daily.
We’re proud to announce that CleverTap is now an official WhatsApp Business Service Provider (BSP), giving CleverTap customers the competitive advantage of reaching out to their users with hyper-personalized, in-the-moment WhatsApp notifications through omnichannel campaigns, all from a single platform.

The Benefits of Using WhatsApp Business API With CleverTap

This native integration with WhatsApp enables you to build, test, and track WhatsApp campaigns from a single platform without the need for third-party integrations. Forget having to rely on multiple integrations to build your WhatsApp campaigns. Now you can benefit from:

No-code Integration and Hassle-free Onboarding for WhatsApp
Get access to WhatsApp Business Account and start building WhatsApp campaigns in minutes with zero code, directly from the CleverTap dashboard.
Omnichannel Campaigns
Integrate WhatsApp into your omnichannel campaigns, and deliver a consistent user experience across channels. Limit spamming and optimize campaign spends by moderating outreach across multiple channels.
Individualization
Deliver unique and meaningful WhatsApp messages with context from past behavior, preferences, profile information, and real-time user actions.
Two-way Chat and Autoresponders
Manage multiple customer conversations in one place with an easy-to-use dashboard and automated chat workflows to save time and respond to customers quickly.
Advanced Analytics
Analyze both behavioral and campaign analytics from the same dashboard to measure the true impact of your campaigns and optimize campaign performance.
Rich Media and Interactive Templates
Create high-impact messages with interactive and personalized rich media attachments such as images, GIFs, and videos. Enable customers to take immediate action with quick reply and call-to-action buttons and boost engagement.
Easy Opt-in Management
Capture opt-ins across channels seamlessly and manage opt-outs centrally for your newsletters, services, reminders, and future communication to avoid spamming and deliver a superior customer experience.

This is a game-changer for businesses looking to streamline communication channels and consolidate their martech stack to improve the customer experience. You gain the advantage of delivering a superior customer experience through synchronized messaging across channels optimized for maximum impact using both campaign and behavioral analytics. You can use the WhatsApp channel to deepen customer relationships, through two-way conversations at scale — all from a single dashboard.

WhatsApp Business API customer testimonial

Use Cases: WhatsApp In Action

Here’s how brands across verticals can leverage our WhatsApp marketing solution to increase conversions and elevate engagement.

Industry	Use Cases	Impact Metric
Travel & Hospitality	Important updates like bookings, refunds, cancellations Reminders for upcoming flights & gate information, useful for silent airports Custom discounts on booking a return flight Recommendations about hotels for an upcoming stay	Increase customer satisfaction Increase AOV
Food Delivery	Status of the delivery, including information on driver and ETA Thank-you messages after order delivered Custom discounts/refunds in case of a late/wrong delivery	Increase user engagement
Streaming Media/OTT	Recommendations for new shows/movies/upcoming matches Premium service options when a user finishes a movie/episode Subscription renewal reminders	Increased user engagement Increase ARR
Ecommerce	Personalized shopping experience through product recommendations Recover abandoned carts Convert COD payments to online payments Shipping status, back in stock message on wishlist items Ask for app ratings from active users right after delivery	Increase conversions Increase AOV Increase customer advocacy
Fintech	Instant updates on money transfers Credit card payment reminders Investment performance updates Insurance renewal reminders	Increase engagement Improve customer experience
Ride Hailing Apps	Driver and ETA updates Send monthly pass to a user who just booked a cab Pending payment reminders	Increase user engagement
Telecommunication	Phone bill payment reminders Plan upgrade nudges	Increase user engagement Increase customer satisfaction
Edtech	Nurture and convert leads Session reminders Course completion/progress updates	Increase user engagement Increase conversions

Already Working With a WhatsApp Business Solution Provider?

You can make the transition to CleverTap with ease while still keeping your WhatsApp business account intact, along with your quality rating, account status, and approved templates. Switch over without any downtime or service disruption.
This feature is now available to all CleverTap customers as part of the WhatsApp add-on. To know more about WhatsApp capabilities on CleverTap or if you are interested to book a demo and see it in action, you can check out the link here.

Learn More About Our WhatsApp Capabilities