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    • Personalize WhatsApp notifications based on past user responses

    July 17, 2022

    The updated WhatsApp Notification Replied event now captures a lot more data comparatively as event properties such as incoming message type, incoming text, incoming media URL, and so on, enabling you to trigger & personalize WhatsApp notifications based on the user’s past response. 

    With this update, you can:

    • Create highly personalized Journeys and WhatsApp Campaigns utilizing the user’s WhatsApp response attributes.
    • Build automated chat workflows to deliver quicker responses using the event property ‘incoming text’ as the triggering criteria.
    • Analyze the behavior of their users based on their WhatsApp responses to identify trends and aggregate them into segments and engage them.

    The feature will be available to all CleverTap WhatsApp add-on customers in both the new and legacy Campaigns experience. For more information, check out the documentation page here.