Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Gone are the days when having an online presence was all that was needed for a business to thrive. Now, to succeed, brands must capture their digital audience and turn them into loyal customers. And an impactful website is key.
So what are the current best practices for creating an effective web engagement strategy, one that will increase website conversions? Read on.
Web engagement isn’t automatic or easy. You’re up against several challenges in trying to engage your audience, namely:
Addressing the above challenges requires businesses to invest in research, in ongoing optimization of their web engagement strategies, and they must proactively keep up with the latest digital marketing trends.
So how do you build an effective web engagement strategy that can help you achieve your business goals and supercharge growth? It boils down to eight best practices.
Identifying your target audience is a crucial first step. By focusing on a smaller number of ideal prospects, you maximize the resources you have to market your product or service.
Leverage CleverTap’s robust analytics tools such as pivots, trends, cohorts, flows, funnels and more. These tools allow you to analyze customers’ preferences so you can tailor your web engagement strategies at scale.
Deep segmentation capabilities allow for highly targeted campaigns and hyper-personalized website experiences. With a targeted marketing strategy, you can break down a large market into real-time micro segments based on demographics, past behavioral trends, interests, RFM, intent-based segmentation and more. You can then recommend products to a visitor based on their on-site behavior and past browsing history on your website and thereby boost conversions.
Compelling content that’s emotionally persuasive and resonates with your audience makes an impact! Even better, it increases conversions. You need to convey your brand’s offerings and articulate the problem-solving benefits concisely. If web visitors aren’t moved to click through, then your messaging is off.
Leverage a range of web messaging channels to increase engagement. By offering your customers different ways to engage your brand, you increase the chances of website conversions. Look into:
Building web messaging into your omnichannel efforts fosters seamless interactions across multiple touch points. Customers get a cohesive customer experience that delights and cultivates lasting relationships, leading to reduced churn and increased conversions.
Offering live chat support on your website improves engagement through real-time assistance that increases customer satisfaction and improves conversion. Set up your automated welcome messages, and engage in proactive conversations to gain valuable insights into your web visitor’s preferences. Additionally, you can deploy chatbots for personalized support, to handle FAQs and deliver prompt responses — particularly during peak hours or when human support is unavailable.
Lead gen forms allow you to gather information from web visitors. Employ our ready-to-use templates designed specifically for capturing visitor details such as name, email, phone number, and other user attributes, helping convert anonymous visitors into known users. Get them into the buying journey.
Website engagement metrics and KPIs measure how well your users are engaging on your website. Having in-depth insight into what drives user engagement helps the business to derive insights and further refine and optimize results over time for informed decisions. Key metrics to monitor include the number of engagements, notification sent, viewed, conversions, and A/B testing results. Additionally, tracking the number of leads helps to identify visitors who converted into customers. By monitoring these metrics, businesses can evaluate the success of their web engagement strategies and make informed decisions as needed.
By implementing these best practices, you’ll effectively engage with your web visitors, deliver personalized experiences, and capture valuable insights that will let you continuously refine and optimize your approach. Remember that web engagement is an ongoing process, and staying attentive to your audience’s preferences and behaviors will help you stay ahead of the curve.
CleverTap’s all-in-one customer engagement platform makes it simple to build a web engagement strategy that can bring your marketing efforts to new heights. Try a demo today to learn how the CleverTap platform can elevate your web engagement strategy.
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