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Latest trends in customer engagement

Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.

Published on: 13 Feb, 2025

Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.

Published on: 18 Oct, 2024

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Published on: 03 Oct, 2024

If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer

Published on: 20 Sep, 2024

Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.

Published on: 18 Sep, 2024

It costs 5x more to attract a new customer than it does to retain an existing one.01 Acquisition vs. retention

Published on: 01 Aug, 2019

[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an

Published on: 26 Jun, 2018

[Part 1 in a 2-part series on Email Marketing] Email is one of the central tools of digital marketing and

Published on: 14 Jun, 2018