Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
What a fantastic start to 2025! We are excited to share that CleverTap has been recognized as a Niche Player in the 2025 Magic Quadrant for Personalization Engines by Gartner, an independent industry analyst firm.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four markets: Leaders, Challengers, Visionaries, and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.
We believe the recognition from Gartner is a strong testament to CleverTap’s unmatched capabilities to deliver the right personalization for real experiences across multiple channels.
CleverTap was founded in 2013 to help brands elevate their customer engagement and retention programs. Over the years, the CleverTap platform has been widely adopted across industries and geographies and today it is trusted by over 2,000 brands globally.
Let’s look at what makes CleverTap the go-to platform of choice:
CleverTap platform’s comprehensive L1 to L4 personalization schema enables businesses to capture customer interactions at four levels of personalization:
Switching from just L1 levels of personalization to the right mix of all four levels for specific use cases helps you boost conversions by 7x. CleverTap helps you achieve:
| 2x Faster Time-to-Value | 3x Better Engagement | 7x Improved Conversions |
CleverTap’s personalization capabilities have been further amplified with the recently launched Product Experiences, which equips marketers to personalize and optimize app and web journey experiences without the need for coding or dependencies on engineering teams and release cycles.
The CleverTap platform has been designed on the tenets of the “living cartography” concept. A living cartography is defined as a living and breathing technological architecture that is agile and adapts to a brand’s unique requirements. We offer diverse capabilities that help manage every stage of the customer engagement lifecycle, including:
These capabilities are interconnected yet independent, providing the flexibility to any organization to choose what capabilities they want to meet their goals. Instead of a fixed tech stack that is prone to failure due to disruption of any layer, a living cartograph is a dynamic system in which various components are not dependent on each other and can operate as a standalone feature as well as a part of the whole system.
AI innovation is accelerating at an unprecedented pace. From being a distant pipedream, AI has become commonplace, particularly with the advent of GenAI in 2023. At CleverTap, we believe that AI will soon help businesses drive completely autonomous decision-making, without the need for any manual intervention.
Our robust AI engine, Clever.AI, is purpose-built to help brands stay ahead of the curve. It provides real-time, actionable insights to enable you to level up your customer engagement and retention strategies. Its capabilities include:
Our vision is to empower brands to unlock unlimited customer lifetime value. While the CleverTap all-in-one platform has been purpose-built to enable this, it also provides nuanced functionalities for industry-specific use cases across e-commerce, banking and financial services, gaming, streaming, and other industries:
As customer expectations continue to evolve, brands are being compelled to rethink their business models and marketing strategies to deliver hyper-personalized and meaningful experiences that translate into lasting customer relationships. In an era where economic uncertainties make customer acquisition exceptionally challenging, precision targeting and personalization have emerged as the strongest tools in a marketer’s arsenal to improve retention, reduce churn, and drive business value.
To succeed, brands today need an integrated and forward-looking approach underpinned by data-driven strategies, real-time and actionable insights, AI capabilities, and predictive analytics. Anticipating customer needs and delivering the right message at the right time through the right channel has become business imperative today to not just strengthen customer engagement and retention but also drive brand differentiation.
CleverTap empowers brands across industries and geographies to optimize engagement, enhance retention, and maximize business value with its all-in-one platform. By combining advanced analytics, automated workflows, AI-powered capabilities, and industry-specific functionalities, the platform enables marketers to deliver hyper-personalized experiences and turn customers into long-term advocates.
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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