Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
What a great way to herald into 2025! We are thrilled to share that CleverTap has been recognized as a Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024.
Forrester calls CCMHs the “nerve center” of the B2C martech ecosystem. It noted:
“…CCMHs typically include data management and analytics to enable customer understanding; planning, collaboration, content management, and measurement tools to optimize brand strategy; and automation workflows, channel integration, and personalization to orchestrate cross-channel experience delivery.”
The report evaluated 14 global cross-channel marketing hub vendors across 28 criteria, spanning experience optimization, identity resolution and privacy, customer analytics, mobile, vision, roadmap, innovation, and others.
In the evaluation, CleverTap received:
along with comparative scores across most of the other evaluation criteria.
We believe the recognition from Forrester underscores CleverTap’s accelerating innovation momentum and promising growth trajectory to become a trailblazer in cross-channel marketing solutions. Let’s take a closer look at what this means for you.
Think of experience optimization as the heart of the customer engagement universe. Simply put, it is the process of improving customer experience across channels to drive maximum engagement. The ability to optimize web and app experiences, including workflows and user journeys, instantly and without developer support, is paramount for today’s customer engagement platform (CEP) buyers.
CleverTap’s purpose-built experimentation and personalization capabilities, including automated segmentation, omnichannel campaign orchestration, and RFM (Recency, Frequency, and Monetary) analysis, among others, enable you to deliver hyper-personalized experiences to customers. What makes this truly unique is TesseractDB™, CleverTap’s proprietary and industry-leading database, which stores, uses, processes, and queries 10-year historic profile data to help you understand your customers better.
As part of our experience optimization offerings, we recently launched Product Experience, which allows you to personalize and optimize app and web journey experiences on the fly without the need for coding or reliance on engineering teams and release cycles. This in turn enhances operational efficiency, agility, and responsiveness to evolving market needs.
CleverTap is a trusted partner for businesses looking to tap into the potential of mobile marketing alongside other channels (including non-mobile) to expand their customer outreach efforts. Think of the CleverTap platform (which is purpose-built for app and mobile-first brands) as an “intelligent” enabler of true omnichannel experiences.
It not only offers a comprehensive suite of mobile outreach channels, comprising of push notifications, in-app messages, app inbox, and SMS, but also enables you to integrate it with other channels, such as email, WhatsApp, and others, for creating a cohesive marketing strategy and delivering a consistent and seamless customer experience across channels. Further, the AI-powered capabilities in the platform aid in multiple creative and analytical activities such as content creation, improving message deliverability and rendering to intelligent journey orchestrations, and predictive user analytics.
Some of our state-of-the-art technologies that enable brands to succeed in this are:
Our vision as an organization is to help companies unlock limitless customer lifetime value. While the CleverTap platform enables this out-of-the-box, it also supports comprehensive capabilities and nuanced functionalities for verticalized or industry-specific use cases for e-commerce, banks and financial services, subscriptions, and gaming, encompassing diverse aspects of the customer engagement lifecycle. Simply put, it serves as a comprehensive platform for:
CleverTap’s niche, verticalized solutions for cross-channel marketing provide actionable, real-time insights into evolving customer needs, interests, and behavior.
“CleverTap offers an all-in-one platform for midsize enterprises; larger enterprises should consider its verticalized solutions to complement their CCMH ecosystem,” writes Forrester.
As part of our endeavor to deliver unparalleled customer experience, we continue to innovate to make our platform future-ready with AI-powered capabilities. Our AI engine, Clever.AI, enables you to adopt next-generation customer engagement strategies by providing real-time, empathetic, and actionable insights. Some of its noteworthy capabilities include:
“IntelliNODE stands out as an embedded AI copilot to create a network of experiments and automatically determine winning engagement paths that balance individual and broader segment optimization,” Forrester observes.
Like any organization today, CEP SaaS platforms also cannot exist in isolation and require a strong ecosystem of partners, service providers, and others.
Our leap into the Strong Performer category would not have been possible without our valued partners. The CleverTap Converge Ecosystem, counting more than 300 partners, includes prominent names such as AWS, Appsflyer, and Adjust. It plays a critical role in boosting our growth and enhancing the depth of CleverTap’s customer engagement platform.
CleverTap is the preferred CCMH vendor for today’s customer-centric businesses looking to build lasting customer relationships. This is evidenced by its proliferating customer base and expanding global footprint, especially in advanced markets like the US.
Today, CleverTap has more than 2,000 small, medium, and large enterprise customers across industries and geographies. This includes Domino’s, Levi’s, Reliance Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco.
“Around half its installations are footprints within enterprises; it’s shown solid growth in the US since our last study,” Forrester observes. It adds that customers “trust CleverTap: One noted how it ‘understands our tech needs to integrate across marketing, CRM, and operations.’”
Having discussed what we believe makes CleverTap the next CCMH trailblazer, we now come to a crucial aspect of your decision-making process—pricing. After weighing various options in your CCMH buying journey, we understand that you would want to opt for a solution whose price should be worth the value offered.
Quite often, CCMH vendors offer discounts to nudge companies to make the purchase, but later on, they hike prices or charge hidden costs, thus increasing the total cost of ownership/use. At CleverTap, flexible and transparent pricing is the cornerstone of our business strategy and our commitment to ensuring customer trust and satisfaction.
Our pricing model is built to help you meet your scalability, growth, and profitability goals. According to a Forrester Total Economic Impact™ (TEI) Study commissioned by CleverTap in 2023, CleverTap customers saw a 561% ROI, which is one of the highest for not only CEPs but across all software-as-a-service (SaaS) providers.
As the martech landscape becomes more mature, it will evolve into a more unified and intelligent ecosystem. Businesses are increasingly realizing the importance of replacing their current collection of disconnected tools with a unified ecosystem of interconnected CEP technologies. This, along with AI decision-making, experience simplification, hyper-personalization through sentiment analysis, and more will revolutionize the future of customer engagement.
And, CleverTap is at the forefront of this revolution.
“CleverTap’s vision for “inconspicuous engagement” based on customer consent and anticipation resonates well, as does its view that martech must be a “living cartography” or ecosystem versus a fixed stack,” notes Forrester.
CleverTap embarked on its journey to transform the customer engagement landscape in 2013 and has empowered over 2,000 businesses to elevate their strategy and deliver meaningful customer experiences.
Want to level up your customer engagement and retention efforts?
