Christmas is among the most lucrative seasons for brands, and the right advertisements can transform your campaign into a cultural moment. Great marketers know that a standout Christmas ad is not only about the jingles and gifts but also about creating an emotional connection with your audience that drives brand love and sales. 

Why Christmas Advertising Works For Brands

Christmas advertising campaigns succeed because they tap into universal emotions, such as nostalgia, generosity, and togetherness, especially at a time when consumers are most receptive to storytelling. As per Marketing Week, in 2024, 59% of consumers say they “love” Christmas ads, up from 51% in 2023, showing their receptiveness. Here are some key elements that define effective Christmas advertising campaigns:

  • The best Christmas advertisements create experiences that become part of holiday traditions for many people.
  • Brands that excel at Christmas ads use narrative, humor, and creativity to stand out in a crowded market, driving both short-term sales and long-term loyalty.
  • For marketers, the holiday season is a unique opportunity to blend creativity with data-driven strategy.
  • Personalization, emotional resonance, and multi-channel engagement are key to crafting Christmas advertising campaigns that deliver real value.
  • As you explore these Christmas ad examples, consider how each approach can inspire your next campaign.

Emotional & Relatable Christmas Ads

The most powerful Christmas ads are those that tap into real human emotions and authentic storytelling. By reflecting genuine experiences and values, these campaigns build lasting connections that extend far beyond a single holiday season.

1. John Lewis: “The Long Wait” (2011)


This iconic John Lewis ad follows a young boy who appears impatient and restless as he counts down the days until Christmas. The twist comes when, instead of rushing to open his own presents, he eagerly wakes his parents to give them a gift he has carefully prepared. The ad’s strength lies in its subtle storytelling, where lingering shots of the boy’s anticipation, gentle music, and minimal dialogue create a powerful emotional arc. 

By flipping the usual narrative of children as receivers, the campaign celebrates the joy of giving. Its authenticity and focus on selflessness resonated with millions, making it a benchmark for emotionally driven Christmas advertisements.

Takeaway: You can build your Christmas advertisements around authentic, human moments for lasting emotional impact.

2. Apple: “Misunderstood” (2013)


Apple’s “Misunderstood” follows a teenager who appears detached during his family’s Christmas, always glued to his phone and seemingly uninterested. The emotional twist comes when he unveils a heartfelt video montage he’s been secretly filming, capturing intimate moments of love, warmth, and togetherness.

The ad tackles a modern tension, technology’s role in family life, by showing how devices can deepen connection when used with intention. With its relatability, emotional payoff, and subtle product placement, Apple delivered one of the most memorable Christmas ads of the decade.

Takeaway: Try addressing real-life tensions and resolutions in your Christmas ads to foster emotional connection.

Funny Christmas Ads

Not every Christmas advertisement needs to be sentimental; humor can be just as powerful. Funny holiday campaigns use wit and relatable moments to cut through the seasonal noise, making brands more memorable and shareable long after the holidays end.

3. Aldi UK: “Kevin the Carrot” Series


Aldi’s “Kevin the Carrot” series has become a beloved staple of British Christmas advertising. Each year, Kevin finds himself in a new, often perilous adventure, whether it’s braving a treacherous dining table or embarking on a parody-filled journey inspired by classic holiday films. The ads are packed with playful chaos, witty references, and vibrant animation, making them entertaining for both children and adults. 

By turning Kevin into a recurring character, Aldi has built a sense of anticipation and loyalty around its Christmas campaigns. The series works because it blends humor with heart, ensuring every installment feels fresh while reinforcing Aldi’s brand personality.

Takeaway: When you use recurring characters and lighthearted humor to differentiate your Christmas ads and build brand equity.

4. Kmart: “Show Your Joe” (2013)


Kmart’s “Show Your Joe” ad took a bold approach to holiday humor. The spot features a row of men dressed in tuxedo jackets and Kmart boxer shorts, performing “Jingle Bells” by shaking their hips in sync with the music. The funny choreography is suggestive but never crosses the line, striking a perfect balance between daring and playful. 

The ad quickly went viral, generating millions of views and sparking conversations across social media. The success lies in Kmart’s willingness to take risks while staying true to its fun and affordable image, proving that a little irreverence can go a long way in Christmas advertising.

Takeaway: Well-timed, bold humor can make your Christmas advertising campaigns go viral, ensuring it fits your brand’s voice.

5. Harvey Nichols: “Sorry, I Spent It on Myself” (2013)


Harvey Nichols’ campaign cleverly satirizes the pressure to buy extravagant gifts during the holidays. The ads show people giving their loved ones hilariously cheap presents, like a paperclip or a plastic doorstop, so they can spend more on themselves at Harvey Nichols. The deadpan delivery and exaggerated scenarios poke fun at holiday selfishness while highlighting the store’s luxury offerings. 

The campaign’s sharp wit and unapologetic tone made it a standout, earning industry awards and sparking watercooler talk. By flipping the script on traditional gift-giving, Harvey Nichols managed to entertain viewers and reinforce its high-end positioning.

Takeaway: Satirical takes on holiday norms can make your Christmas ads funny and thought-provoking.

Looking to elevate your holiday campaign? Discover 22 proven Christmas marketing ideas in this blog.


Whimsical & Creative Christmas Ads

The most memorable Christmas ads often embrace whimsy and creativity, transporting viewers into magical worlds or reimagined traditions. Through fantasy, animation, and imaginative storytelling, these campaigns evoke wonder and delight, proving that the ads that surprise and enchant are often the ones that truly stand out.

6. Sainsbury’s: “Mog’s Christmas Calamity” (2015)


Sainsbury’s brought Judith Kerr’s beloved Mog the Cat to life through a charming mix of animation and live action. The story follows Mog as she accidentally wreaks havoc, burning the turkey, toppling decorations, and causing general chaos that nearly ruins Christmas.

But in true holiday spirit, the community rallies to save the day, highlighting themes of generosity and togetherness. With standout art direction, endearing animation, and a balance of humor and heart, the ad turns festive disaster into a touching tale of connection and joy, making it a magical and memorable Christmas campaign.

Takeaway: With strong art direction and storytelling, you can turn mishaps into memorable Christmas advertisements.

7. Coca-Cola: “Holidays Are Coming” (1995–present)


Coca-Cola’s “Holidays Are Coming” campaign is one of the most iconic and enduring Christmas advertising examples. The ad features a convoy of glowing red Coca-Cola trucks winding through snowy landscapes, accompanied by the now-famous jingle and appearances from a jolly Santa Claus. 

The visuals are saturated with festive lights and magical anticipation, signaling the official start of the holiday season for many viewers. The campaign’s consistency of returning year after year with the same enchanting imagery has made it a cultural touchstone. Its imaginative, instantly recognizable visuals and uplifting music have helped cement Coca-Cola’s place at the heart of Christmas celebrations worldwide.

Takeaway: By using consistent and imaginative visuals, you can  make your Christmas advertising ideas instantly recognizable.

8. Marks & Spencer: “Paddington & The Christmas Visitor” (2017)


Marks & Spencer’s ad features the beloved Paddington Bear, who mistakes a burglar for Santa Claus and insists on helping him deliver stolen presents back to their rightful owners. The story unfolds with a blend of live action and charming animation, capturing Paddington’s innocence and the magic of Christmas night. 

The ad is filled with gentle humor, whimsical mishaps, and a heartwarming message about kindness and redemption. By leveraging a well-known character and imaginative storytelling, M&S created a campaign that appealed to families and evoked nostalgia. The result is a whimsical, creative Christmas ad that stands out for its originality and emotional resonance.

Takeaway: Beloved characters and imaginative scenarios transform your Christmas ad ideas above the ordinary.

Iconic & Timeless Christmas Ads

Some Christmas ads go beyond seasonal trends to become part of our shared holiday tradition. Instantly recognizable year after year, these iconic campaigns set the creative standard through simplicity, emotional depth, and cultural relevance, proving that the most powerful ads are those that truly endure.

9. Hershey’s Kisses: “Christmas Bells” (1989–present)


For over three decades, Hershey’s “Christmas Bells” ad has delighted viewers with its simple yet memorable animation: a row of Hershey’s Kisses, each acting as a bell, “plays” the tune of “We Wish You a Merry Christmas.” 

The spot’s enduring appeal lies in its minimalism: no dialogue, no actors, just a playful visual and a familiar melody. Its annual return has made it a beloved tradition, signaling the start of the holiday season for many. By sticking to a straightforward concept and delivering it consistently, Hershey’s has shown that sometimes the most iconic Christmas advertisements are also the simplest.

Takeaway: Simplicity and consistency can make your Christmas advertisements iconic.

10. John Lewis: “Monty the Penguin” (2014)


John Lewis’s “Monty the Penguin” tells the story of a young boy and his stuffed penguin, Monty, who dreams of finding a companion. Through cinematic visuals and a moving soundtrack, the ad brings Monty to life, culminating in a magical Christmas morning reveal. 

The campaign’s success is rooted in its emotional storytelling, high production values, and universal themes of friendship and love. It captured the hearts of millions, generated extensive social media buzz, and even led to in-store merchandise and charitable partnerships. “Monty the Penguin” exemplifies how investing in craft and narrative can create a Christmas ad that becomes an instant classic.

Takeaway: Invest in craft and emotional storytelling for Christmas advertising examples that stand the test of time.

Modern Or Unexpected Christmas Ads

Not all Christmas advertisements need to follow traditions. Some brands stand out by breaking the mold with bold, unconventional campaigns. By challenging expectations or addressing real-world issues, these modern ads spark conversation and offer a fresh take on the holiday season.

11. IKEA Spain: “The Other Letter” (2014)


IKEA Spain’s “The Other Letter” campaign took a minimalist, documentary-style approach that resonated deeply with viewers. In the ad, children are asked to write two letters: one to the Three Kings (Spain’s Santa equivalent) listing the gifts they want, and another to their parents. 

The twist comes when the children’s letters to their parents reveal heartfelt wishes for more time together, rather than material things. The campaign’s honest, unscripted storytelling challenged the consumerism often associated with Christmas and highlighted the importance of family connection. Its emotional authenticity and powerful message made it a standout, prompting audiences to reconsider what truly matters during the holidays.

Takeaway: Honest storytelling that challenges consumerism can make your Christmas advertising campaigns stand out.

12. REI – “#OptOutside” (2015)


REI’s “#OptOutside” campaign was a bold departure from retail norms. Instead of promoting Black Friday sales, REI closed all its stores and encouraged customers and employees to spend the day outdoors with family and friends. The campaign’s anti-commercial stance was amplified by a strong social media movement, with millions sharing their outdoor experiences using the hashtag #OptOutside. 

This unexpected approach resonated with audiences tired of the holiday shopping frenzy, positioning REI as a brand with genuine values and a commitment to well-being. The campaign earned widespread media attention and loyalty, proving that taking a principled stand can be a powerful marketing move.

Takeaway: Breaking the mold with bold values can make your Christmas ad ideas unforgettable.

13. Tesco: “No Naughty List” (2020)


Tesco’s “No Naughty List” ad delivered humor and empathy in a year shaped by global challenges. It reassured viewers that, after everything they’d been through, everyone deserved a Christmas treat, regardless of whether they’d been “naughty” or “nice.”

Featuring playful confessions like stealing a neighbor’s snacks or skipping workouts, set to an upbeat soundtrack, the ad acknowledged the year’s hardships with a light touch. Its timely, inclusive message of forgiveness and indulgence resonated deeply, proving that Christmas ads can be both modern and meaningfully human.

Takeaway: Timely, empathetic messaging can make your Christmas ads both relevant and impactful.

Product-Led Ads With A Story

Product-led Christmas ads are most effective when the brand’s offering is seamlessly embedded in a heartfelt narrative, showing, not telling, how it enhances real holiday moments. These campaigns position the product as a source of joy, connection, or creativity. Here are five standout examples that do just that.

14. Amazon: “The Show Must Go On” (2020)


Amazon’s “The Show Must Go On” is a cinematic and emotionally charged Christmas ad set during the pandemic. It follows a young ballerina, played by Taïs Vinolo, whose much-anticipated winter performance is canceled due to lockdowns. Refusing to give up, her family and neighbors come together, using Amazon to source everything needed to stage an outdoor show in their courtyard. 

The ad is underscored by a moving orchestral version of Queen’s “The Show Must Go On,” amplifying the message of resilience and community spirit. Amazon’s role is subtle but essential; its service enables the performance, making the product an enabler of hope and togetherness rather than the focus of the story.

Takeaway: Integrate your product as an enabler of emotional moments in your Christmas advertisements.

15. Apple: “Share Your Gifts” (2018)


Apple’s “Share Your Gifts” is a beautifully animated story about a young woman who hides her creativity from the world. When her dog accidentally releases her work, it sparks unexpected appreciation from her community, encouraging her to embrace and share her talent.

Apple’s products, like MacBook, AirPods, and creative software, are woven subtly into the narrative, empowering the protagonist without overshadowing the story. The ad resonates by celebrating the courage to create and connect. It reinforces Apple’s identity not just as a tech brand but as an enabler of inspiration, expression, and human connection.

Takeaway: Let your product’s role emerge naturally in your Christmas ad examples—show, don’t tell.

16. McDonald’s UK: “Reindeer Ready” (2017)


In McDonald’s “Reindeer Ready,” a young child lovingly saves carrots for Santa’s reindeer, believing in the magic of Christmas. The story unfolds as the family visits McDonald’s, where “Reindeer Treats” are available, seamlessly tying the product into the holiday tradition. 

The ad is touching and relatable, capturing the innocence of childhood and the small rituals that make Christmas special. McDonald’s succeeds by making its product a natural part of the festive experience, rather than the centerpiece, reinforcing the brand’s role in everyday family moments.

Takeaway: Position your product as part of holiday rituals for relatable Christmas advertising ideas.

17. Google: “Home Alone Again” (2018)


Google’s “Home Alone Again” cleverly revives the classic film with Macaulay Culkin reprising his role as Kevin McCallister. This time, Kevin uses Google Assistant to manage everything from ordering pizza to setting booby traps, seamlessly integrating the product into the nostalgic storyline. 

The ad works because it balances humor, nostalgia, and utility, showing how Google’s technology can simplify even the most chaotic holiday scenarios. The campaign’s viral success was driven by its smart use of pop culture and authentic product demonstration, making it both entertaining and informative.

Takeaway: Leverage pop culture and product integration for memorable Christmas advertising campaigns.

18. Cadbury: “Secret Santa” (2018)


Cadbury’s “Secret Santa” campaign invites people to send anonymous chocolate gifts to loved ones, making the act of giving central to the story. The ad features a whimsical purple postbox and joyful reactions from recipients, positioning Cadbury as the enabler of surprise and delight. 

By focusing on the emotional impact of small acts of kindness, Cadbury elevates its product from a simple treat to a symbol of festive generosity. The campaign’s interactive element and feel-good narrative drive both engagement and positive brand association.

Takeaway: Make your product the hero of a feel-good story to drive both engagement and sales in your Christmas ads.

Power Your Holiday Campaign Strategy With CleverTap’s Engagement Tools

CleverTap offers marketers a robust all-in-one customer engagement platform to maximize the impact of their Christmas advertising campaigns through data-driven personalization and automation. Here’s how CleverTap can help you craft and execute winning holiday campaigns:

Personalize Campaigns Using Behavioral And Segmentation Data

With CleverTap’s real-time Segmentation Engine and the power of TesseractDB™, you can segment your audience using historical and live behavioral data, preferences, and past interactions. It enables delivery of highly relevant Christmas ads, whether it’s a personalized offer, a festive reminder, or a tailored product recommendation. This leads to higher engagement, stronger loyalty, and increased conversions.

Deliver Campaigns Through Multiple Channels

Reach your customers wherever they are by orchestrating campaigns across push notifications (enhanced with RenderMax™), in-app messages, SMS, email, and more, all via CleverTap’s unified Journey Orchestration platform. This ensures your Christmas messaging is consistent and timely, creating a seamless brand experience across every touchpoint.

Run A/B Tests On Creative Formats Or Messaging

With CleverTap’s built-in A/B testing and Clever.AI powered IntelliNODE, you can experiment with different creatives, headlines, and offers to identify what resonates best. Instantly analyze results and optimize your Christmas advertising campaigns in real time to maximize impact and ROI.

Automate Customer Journeys And Schedule Festive Flows

Design automated, personalized journeys that nurture users from first touch to purchase and beyond. Schedule festive flows, like countdowns, abandoned cart nudges, or post-purchase thank-yous, to trigger at the perfect moment, keeping your brand top-of-mind throughout the holidays.

Power your holiday marketing with CleverTap’s intelligent customer engagement and journey automation tools.


Making Your Christmas Campaign Shine Bright In Every Inbox And Heart

Crafting impactful Christmas ads takes emotional storytelling, creativity, and strategic execution. The best campaigns connect authentically, cut through the holiday noise, and inspire action. By applying the examples and insights shared, marketers can elevate their seasonal campaigns.

To maximize impact, pair creativity with data-driven personalization. CleverTap’s platform helps deliver personalized, automated, multi-channel campaigns that resonate and drive real results. This festive season, empower your team with CleverTap to create Christmas ads that captivate and build lasting loyalty. Book a demo today!

Posted on July 18, 2025

Author

Agnishwar Banerjee LinkedIn

Leads content and digital marketing.Expert in SaaS sales, marketing and GTM strategies.

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