40% of delivered push notifications aren’t visible on a user’s device due to inactive apps or device optimization. RenderMax, CleverTap’s proprietary technology, maximizes the likelihood of notifications getting rendered on every device.
Chinese OEM devices, which dominate the Android market, have defined device-specific protocols for push notifications, leading growth marketers to optimize their campaign strategy and rely on costly channels like email and SMS, affecting ROI. CleverTap’s OEM partnerships minimize the need to optimize campaign strategies based on devices and enable growth marketers to rely on a single campaign strategy that is seamless across devices.
Ensure push notifications are rendered as soon as the device is restored from the optimized-battery state, with re-render attempts, enabling the app to pull in the notifications that earlier failed to render.
Ensure users stay updated till the last mile across businesses like food delivery, cab hailing, and more. High render rates make sure your users never miss important notifications, irrespective of the device or state of the device.
Enhance user sign-ups and initial transactions, by rendering notifications to users who otherwise would go inactive without adequate engagement.
Maximize campaign ROI, from your Black Friday or Festive Season campaigns by engaging users who were otherwise unreachable, increasing conversions manifold.
Reach and engage inactive app users, since FCM has a low probability of delivering notifications from these apps, ensuring you don’t lose out on these customers.
Shankar Krishnamurthy,, Group Product Manager
Mohita Gupta, Associate Director
