Join our Growth Series Masterclass on February 23 – 25 and discover how top leaders at Adjust, AppTweak, and CleverTap are reimagining acquisition, engagement, retention and monetization for 2021.
Learn the Growth Secrets Driving Success for Today’s Winning Brands
In this 3-day Growth Series Masterclass, you’ll learn:
- The Marketing Mix model: maximizing growth marketing channels vs. optimizing budget
- How to increase your app’s visibility and boost organic downloads
- How to drive analytics to improve engagement and fuel monetization
These top growth professionals will address the challenges they’re overcoming and the strategies they’re using to succeed
Growth Series Masterclass
Find the full program here
Feb 23, 2021 | 2:00 PM IST
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Customer Acquisition
Winning Strategies for Mobile App Marketing: Lessons from 2020 for 2021
- New trends and data points around customer behaviour from 2020
- Channels that will continue to deliver on ROI for marketers across the digital world
- Leveraging marketing automation and fraud protection solutions for your user acquisition
- Anticipated changes in customer behaviour and planning better for 2021
Key learnings:
Ender Özcan Regional VP Growth EMEA & INSEA at Adjust
Ender Özcan is Adjust’s Regional VP Growth EMEA, SEA & India. He is responsible for the go-to-market strategy, marketing activities, education, sales operations and client support in these regions. Ender also established the business’ Istanbul offices in 2014, which is home to the regional team.
A Mobile Marketing Association board member since 2015, Ender is also a co-founder of MMA MENA. He is a seasoned full-stack developer, having launched more than 60 apps on the App Store.
Manan Bajoria AVP of Growth & Marketing, ixigo
Manan is a growth and marketing whiz at ixigo. He is a digital marketing expert with a deep understanding of user acquisition strategies, growth hacking, and customer life cycle management. Before joining ixigo, he was the head of growth marketing at Lenskart. Manan has served Freecharge and Airtel in the past & has overall 10+ years of experience.
Feb 24, 2021 | 2:00 PM IST
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New Growth Opportunities
Planning your ASO Strategy from 0 to 100.
- Why ASO should be part of your mobile marketing strategy
- How to define priorities and ASO KPIs
- How to spy on your competition to inform your ASO strategy
- Why localization should be at the heart of your ASO strategy
- How to optimize your ASO strategy over time
Key learnings:
Simon Thilay Head of ASO at AppTweak
Simon is Head of ASO at AppTweak, helping apps boost their visibility and downloads. He’s passionate about new technologies, growth organizations, and inline speed skating. At AppTweak, he works with top clients on ASO consulting projects and more.
Feb 25, 2021 | 2:00 PM IST
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Engagement, Retention and Monetization
Supercharge retention and turn your super fans into brand advocates by pairing real-time analytics with personalized engagement campaigns.
- Using advanced analytics to uncover monetization opportunities
- Types of campaigns you should automate to drive engagement and save you time
- Lifecycle optimization to take you from activation to repeat purchase
- Tap into dormant and churned users for new monetization opportunities
Key learnings:
Meenakshi Ganesh Director, Customer Success (APAC) at CleverTap.
Meenakshi has over a decade of experience in analytics and strategy consulting for omni-channel marketing. She believes that value to the end consumer and ROI for the business must be at the core of any engagement decision.
Aditya ChintawarVP of Product Management, Koinworks
Aditya is responsible for building product experiences at Koinworks that will transform how Indonesia invests and borrows money digitally. He is an entrepreneur at heart who loves building technology and value-based customer-centric products.
