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    • Lifecycle Optimizer

    June 10, 2020

    Lifecycle Optimizer enables brands to effectively define lifecycle stages to understand users. Once stages are defined, brands can connect with users to influence them to move into the next stage.

    To use the Lifecycle Optimizer, follow these four steps:

    • Select from two frameworks: AIC and AARRR
    • Map users to lifecycle stages based on qualifying actions to understand the entire user base
    • Experiment and iterate with different approaches and rollout the winning formula
    • Engage users with relevant, timely messages to move them to the next stage

    This feature is available for all customers.