Whitepaper

The User Segmentation Handbook: A Comprehensive Guide

Find out how you can get higher ROI on your marketing dollars by sending the right message over the right medium to the right user at the right time.

Kotak Mahindra Bank_

Why Read This Whitepaper?

Most mobile apps lose almost their entire user base within 90 days, with the maximum dropoffs happening within the first 3-7 days. If you want to retain users and grow you have to talk with them over the channels they prefer, sometimes immediately after a specific in-app action. The whitepaper helps you create that personalized experience.

Powerful Behavioral Segments

Campaign
Segment users into different buckets based on in-app behavior, on the fly.
Experiment and Learn

Run A/B test campaigns and analyze the performance of segments over time.
Live User Segmentation

Set up campaigns, automatically triggered once a user lands in a specific bucket.
Data-driven Engagement

Dump spray and pray marketing, instead get users to engage with every message.