San Francisco, CA, and Mumbai, India, October 7, 2026 — CleverTap, the AI-native customer engagement platform, today unveiled the next generation of CleverAI™, built around a simple conviction: most personalization still acts on a version of the customer that is already outdated. The company is putting CleverAI™ at the center of its next phase of growth, betting that Live 1:1 Personalization will become a defining part of how it grows, competes and creates value for customers.
Early results from CleverAI™’s pilot program include:
- Axis Bank (BFSI, India) — Reduced conversion funnel drop-off by 27%, tackling abandonment at one of India’s largest private banks.
- Eatigo (Food tech, Southeast Asia) — 2x reservation conversion rate for diners who received a personalized restaurant recommendation, verified through a controlled experiment.
- VieON (Subscription/OTT, Vietnam) — Delivered a 10% lift in user engagement, a 12% increase in checkout actions, and a 2x boost in push notification CTR for Vietnam’s #1 OTT platform.
“CleverAI™ is not an incremental product bet for us. We expect it to become a significant driver of CleverTap’s growth from here,” said Sunil Thomas, Co-Founder & CEO, CleverTap. “We have spent more than a decade building the data, intelligence and customer-engagement foundation needed to take this step. Live 1:1 Personalization allows us to solve a much bigger problem for our customers – getting AI Decisioning and Agentic Automation to work hand-in-hand, before the moment passes for their customer – and, in doing so, expand CleverTap’s role as a partner for their growth.”
That bet rests on a fundamental shift in how CleverTap believes personalization should work. Today, a customer’s experience is built on a historical snapshot of their likes and dislikes. But customer realities change every minute, and they change for each customer differently. This changing customer live intent, together with the historical context, is the new foundation for the next generation of AI powered decisioning. And doing this for every customer is the next generation of AI powered 1:1 personalization.
For years, “real-time” in customer engagement has largely meant executing a predefined decision faster: a customer takes an action, a rule is triggered and a pre-selected response follows. But, if customer context and live intent are changing in the moment, the decision itself needs to be made in the moment too, based on what is relevant to the customer now.
“Too much of what the industry calls ‘real-time’ isn’t truly real-time.” said Anand Jain, Co-founder and CMO, CleverTap. “If the action was decided beforehand, executing it a millisecond after a trigger does not make the decision real-time. The harder problem is autonomously deciding afresh, customer by customer and moment by moment, what should happen next and orchestrate before the moment passes. That is the problem we built this generation of CleverAI™ to solve.”
At the core of the platform are the Tesseract Twins – TesseractDB and Tesseract Decisioning Engine. The patented datastore – TesseractDB™ maintains each customer’s live and historical context in a unified feature store, while the Tesseract Decisioning Engine™ uses that context to decide live the best experience for an individual against the marketer’s goal and guardrails. Together, they create a continuous learning loop in which each outcome becomes context for the next decision, allowing the system to adapt at the individual level rather than wait for the data to sync across multiple disparate systems, by which time the customer has moved to the next thing.
Beyond predicting who will act
CleverTap also draws a clear distinction between propensity and actual uplift. Customer engagement tools have long been geared toward identifying and targeting the customers already most likely to convert. CleverAI™ is designed to solve a different problem: which action will actually increase the likelihood that a customer converts because the brand intervened?
That shifts the focus from predicting to understanding where an intervention can make a difference. Rather than simply finding customers with the highest propensity to act and nudging them to convert, CleverAI™ evaluates where an intervention can create incremental impact — and what action is most likely to produce it.
CleverAI™ also includes explainability, frequency controls, user-level inspection and data-governance capabilities, alongside Clean Room capabilities designed for organizations working with sensitive enterprise data.
For CleverTap, the next phase of AI in customer engagement will be measured less by how much work it automates and more by the incremental business value it creates. CleverAI™ is designed to make that shift from productivity to profit tangible — one customer decision at a time.
About CleverTap
CleverTap is the world’s leading AI-first, all-in-one customer engagement and retention platform, helping brands turn data into lasting customer relationships. Powered by its proprietary CleverAI™ Decisioning Engine and Agentic AI-verse, CleverTap enables organizations to maximize customer lifetime value at scale. Its unified platform brings together AI-powered segmentation, personalization, loyalty, experimentation, journey orchestration, and deep analytics.
With backing from global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has presence across US, Europe, the Middle East, Latin America, and Asia. Leading brands such as Jio, Burger King, Paytm, Levi’s, IKEA, Decathlon, Vodafone, Domino’s, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD, rely on CleverTap to drive measurable growth through meaningful customer engagement.
For more information, visit clevertap.com or follow us on:
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Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.
Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.
For more information:
ADITYA SANYAL
Director, Digital Marketing, CleverTap
+91 9177110080
[email protected]
ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
[email protected]