Top 10 International Women’s Day Email Marketing Examples Marketers Can Learn From

International Women’s Day is a chance for brands to connect meaningfully with their audience. It’s not just about sending a message but about sharing stories that inspire, celebrate progress, and show genuine support for empowerment.

Email remains the most effective channel for this kind of connection. It allows you to deliver targeted, personalized messages directly to people’s inboxes, messages that stick, get read, and drive action. With email marketing, you can reach the right audience at the right time, making your campaign more relevant and impactful. Unlike a quick social post, a well-crafted email stays front and center.

Strong Women’s Day email campaigns drive real results, such as higher open rates, more engagement, and memorable experiences that build affinity. This guide curates a list of proven examples and subject lines with matched practical takeaways to help you understand and create an impact with your Mother’s Day emails.

Best Women’s Day Email Campaign Examples

Great Women’s Day campaigns combine storytelling, thoughtful design, and timely offers to create genuine connections. The examples that we have listed offer unique creativity, relevance, and measurable impact. As you explore each one, look for unique approaches to messaging, personalization, and customer engagement that can inspire your campaigns.

1. Press: Women in Wellness Event

PRESS’s International Women’s Day email promotes a wellness event celebrating female empowerment. The campaign builds excitement with a “The countdown is on!” message and warm visuals that reflect the brand’s wellness-focused identity. It delivers key details, such as date, location, and price, and highlights experiences like yoga sessions and inspiring panels. A bold “BOOK YOUR TICKET NOW” button makes it easy to act. This email strikes a great balance between heartfelt storytelling and straightforward information, encouraging engagement and driving ticket sales.

What Marketers Can Learn: Tying an event to a meaningful cause can build stronger engagement and loyalty than standard promotions. Using geofencing to send location-based reminders to nearby prospects creates timely nudges that boost attendance, while post-event follow-ups help turn attendees into long-term advocates.

2. Free Soul’s “Designed by Her” Email

Free Soul’s International Women’s Day email invites women to join “Designed by Her,” a lively, community-driven wellness event celebrating connection and empowerment. The campaign uses lively visuals, speaker highlights, and the promise of good food and thoughtful gifts to create an atmosphere of belonging. Repeated calls to “Grab your tickets” add urgency while reinforcing the excitement of joining a like-minded community. By tapping into readers’ desire for genuine experiences and shared moments, the email stands out for its energetic tone and emphasis on inclusivity.

What Marketers Can Learn: Showcasing exclusive event experiences boosts loyalty and connection more than one-size-fits-all offers. Marketers can make this campaign even better by using advanced segmentation to identify high-value, community-driven customers and tailor invites that highlight aspects they’ll appreciate most, leading to higher turnout and authentic engagement.

You might like to read: 10+ effective examples of holiday marketing campaigns that spark sales.

3. Haus Labs by Lady Gaga: A Personal Message for International Women’s Day

Haus Labs by Lady Gaga honored International Women’s Day with a heartfelt email that spotlighted Lady Gaga’s personal message and a striking portrait. By putting authenticity and empowerment front and center, the brand used Lady Gaga’s voice to build trust and emotional resonance. The email reinforced Haus Labs’ commitment to clean, cruelty-free, and vegan beauty, highlighted with a bold green banner. A subtle free shipping incentive was offered, but the main focus remained on values, making the communication feel both genuine and memorable.

What Marketers Can Learn: Featuring a founder’s authentic message deepens emotional engagement and reinforces brand identity. Prioritizing core values attracts mission-driven customers, while a gentle incentive supports conversions without compromising authenticity. Marketers can use behavioral targeting based on individual interests, purchase history, or engagement with brand values. This approach ensures each message feels relevant and personal, boosting loyalty and turning a single campaign into a series of meaningful connections.

4. Everlane: Celebrating Women Through Stories of Female Founders

Everlane’s International Women’s Day email highlights four women founders who are making their mark in different industries. With genuine lifestyle photos, the email introduces each woman’s story and showcases what drives her work.

By pairing these real-life narratives with the styles worn by each founder, Everlane connects inspiration directly to action, encouraging readers to “Shop the Look” and feel part of something meaningful. This turns a regular shopping experience into a chance to celebrate talented role models and makes every purchase feel more personal.

What Marketers Can Learn: Telling authentic stories and linking them straight to your products helps customers feel a real connection to your brand. By making it easy to support and relate to inspiring people, brands can build trust and stand out. Adding interactive touches like shoppable images or quick links creates a more engaging experience, motivating customers to act while keeping the campaign warm and genuine.

5. Saucey: Celebrate Her With a Surprise Delivery

Saucey’s International Women’s Day email makes it simple and convenient to celebrate by delivering alcohol right to your door. It organizes popular drinks like whiskey, gin, and vodka into easy categories, helping customers quickly find a gift. The strong call to action, “SEND SOME DRINKS,” encourages fast orders, while a referral program taps into the social spirit of the day to grow customers.

What Marketers Can Learn: Removing hurdles through convenience makes gifting easy and drives more purchases. Marketers can segment by age, which helps ensure compliance and allows targeting product suggestions that fit different preferences. This builds trust, relevance, and loyalty by delivering exactly what each audience segment expects.

Explore: 11 powerful benefits of customer loyalty programs.

6. Dossier: Empower and Fragrance Your Success

Dossier’s International Women’s Day email celebrates the modern woman with the message, “You manage to do it all AND smell good.” It features diverse women confidently enjoying their fragrances, tying scent to success. The email offers up to 20% off plus free shipping on three or more items to encourage larger purchases. Key trust icons highlight vegan and cruelty-free status, while a bold “SHOP FRAGRANCES” call to action focuses on shopping.

What Marketers Can Learn: Combining an uplifting message with tiered discounts and a limited-time countdown encourages bigger baskets and faster decisions. Visual brand values build trust quickly, and product-focused storytelling keeps customers engaged and motivated to buy.

7. Specialized: Powering Women’s Cycling Success

Specialized’s International Women’s Day email shines a spotlight on their partnership with the elite SD Worx women’s cycling team. Bold action shots and a quote from the apparel designer connect the product with high performance and female empowerment. Marketing-wise, the email positions the apparel as a symbol of achievement, inspiring customers who want to support women’s sports and feel part of that success.

What Marketers Can Learn: Partnering with female athletes and using authentic endorsements builds credibility and aspiration. Offering exclusive behind-the-scenes content or early access to new gear can create a stronger community feel, boosting engagement and loyalty by making customers feel like insiders at the forefront of women’s cycling.

Read more: Proven holiday marketing ideas to boost engagement and sales.

8. Serrano: Empowerment with a Bold Discount

Serrano’s International Women’s Day email shows how a clear, bold discount combined with an empowering promo code offering a bold 25% off drives fast purchasing while reinforcing brand pride. The minimalist design ensures the focus stays sharp, maximizing clicks and conversions during the short promotional window. This approach leverages straightforward value and relevance to cut through distractions and motivate immediate action.

What Marketers Can Learn: A strong, straightforward discount combined with a meaningful promo code drives fast action and brand pride. Minimalist design keeps the focus sharp, maximizing conversions in a short window. To further enhance engagement, brands can use dynamic personalization and offer VIP early access to loyal customers. This approach creates exclusivity and relevance without relying on visible countdown timers, encouraging deeper connections and higher sales.

Your next read: 13 brilliant customer loyalty program examples every marketer can learn from.

9. Moment: Behind Every Woman Giveaway

Moment’s “Behind Every Woman” International Women’s Day email stands out by blending smart collaboration with authentic storytelling. Partnering with like-minded brands lets Moment expand its reach and share costs while offering a prize bundle that appeals to many. The clean product display immediately catches attention, and the heartfelt message of women supporting women creates a meaningful connection. Featuring an inspiring interview adds a personal touch, making the email more than just a promotion.

What Marketers Can Learn: Collaborations make lead growth cost-effective, and pairing giveaways with relevant stories boosts brand authenticity and trust. Marketers can amp up their reach by promoting across multiple channels, such as social media, influencers, and targeted ads, to create a unified, impactful campaign that fosters community and drives engagement.

Explore CleverTap’s advanced Email Personalization Tool to maximize conversions.

10. Bezar: 10 Unique Gifts for the Modern Mom

Bezar’s “10 Unique Gifts for the Modern Mom” email connects because it targets a specific audience looking for thoughtful and unconventional gifts. The numbered guide, vibrant visuals, and artisan stories make it easy and enjoyable for shoppers to find the perfect gift. While originally for Mother’s Day, the format shifts naturally to International Women’s Day by focusing on “Incredible Female Founders” and celebrating empowerment instead of just gifting. This highlights women’s achievements and shows the brand as a supporter of women entrepreneurs.

What Marketers Can Learn: Curated guides with authentic storytelling engage high-value shoppers effectively. Adapting messaging for different occasions lets brands reuse assets without losing impact. Marketers can also use AI-powered product suggestions to add a personal touch, helping customers find relevant gifts and boosting sales.

Best Women’s Day Email Subject Lines

Subject lines create the first impression and set the tone for your Women’s Day emails. They should balance inclusivity and urgency without falling into overused clichés. The most effective subject lines connect emotionally or highlight values, sparking curiosity and encouraging recipients to open the email. Below we have curated a list of the best Women’s Day email subject lines.

1. “Celebrate Women’s Day With 24 Hours of Savings“

Why It Works: This line combines a clear promotional offer with a sense of urgency, prompting readers to act quickly. The word “Celebrate” adds a positive emotional tone, inviting recipients to join a special event, which helps boost open rates and drives faster conversions by creating both excitement and exclusivity.

2. “The Stories of Women Shaping Our Industry“

Why It Works: When you highlight inspiring stories, it appeals to readers’ desire to connect with meaningful content beyond sales. It positions the brand as thoughtful and supportive of empowerment, increasing engagement by promising valuable, uplifting narratives that deepen audience connection and build loyalty.

3. “Join Us in Celebrating International Women’s Day“

Why It Works: This inclusive Mother’s Day email invitation fosters community and shared purpose. By making recipients feel part of an important celebration, it nurtures a warm connection to the brand, encouraging both opens and opportunities for deeper engagement with the campaign content.

4. “One for You, One for Her on International Women’s Day“

Why It Works: The dual gift concept personalizes the campaign and highlights generosity. Suggesting a gift for both sender and recipient adds emotional relevance and drives conversion by positioning the offer as thoughtful and practical, appealing to those shopping for themselves and loved ones.

5. “Who Runs The World? 🌍♀️“

Why It Works: Using a popular cultural reference paired with an emoji grabs attention instantly. Its confident, fun tone sparks empowerment and motivation, making it memorable and shareable, which helps increase open rates and brand resonance during the celebration.

6. “Treat Yourself Today—You Deserve It“

Why It Works: This subject line taps into the self-care trend by encouraging personal indulgence. The phrase “You Deserve It” creates a direct emotional connection that makes recipients feel seen and valued, enhancing open rates by framing the offer as a timely and deserved treat.

7. “Celebrate Strong Women Everywhere“

Why It Works: Broad and inclusive, this line appeals to universal empowerment without excluding anyone. Its warm, heartfelt message invites recipients to join a larger movement, fostering belonging and positive associations that support higher engagement.

8. “Inspiring Women Who Change the World“

Why It Works: This line promises motivational and inspiring content, attracting readers interested in impact stories. Positioning the email as informative and uplifting encourages recipients to engage beyond transactional offers, deepening brand loyalty through meaningful messaging.

9. “Your Women’s Day Reading List is Here“

Why It Works: By offering curated content, this subject line provides clear value, appealing to curious and thoughtful readers. The promise of a specially chosen reading list boosts open and click rates by appealing to those who seek inspiration and learning.

10. “Last Chance to Save On Women’s Day Specials“

Why It Works: The urgency created by “Last Chance” compels immediate action, especially among procrastinators. Combining time sensitivity with a special offer moves recipients to open the email quickly and take advantage of limited deals, increasing conversion rates.

11. “Celebrate the Women Who Inspire Us Daily“

Why It Works: This heartfelt message invites recipients to reflect and appreciate daily inspirations. It connects emotionally, positioning the brand as genuine and caring, which strengthens brand affinity and encourages clicks through authentic storytelling.

12. “Join the Movement: Empower Women Today“

Why It Works: Embedding a call to action in the subject line motivates recipients to engage and participate. It communicates purpose and urgency, making readers feel part of a bigger cause, which drives openness and fosters community involvement.

13. “Happy International Women’s Day! Celebrate With Us“

Why It Works: Straightforward and warm, this line conveys friendliness and a sense of occasion. It is inclusive and inviting, making recipients feel welcome and encouraging broad participation in the celebration through clear, positive language.

14. “Be Bold, Be You: Women’s Day 2026“

Why It Works: Short and powerful, this message encourages individuality and confidence. Framing Women’s Day as a moment for self-expression inspires empowerment, attracting attention and encouraging openings through an uplifting and affirming tone.

15. “Empower, Embrace, Elevate. Celebrate Women’s Day“

Why It Works: This subject line uses three action-driven words that encapsulate the spirit of empowerment, belonging, and growth central to International Women’s Day. The parallel structure gives the line rhythm and memorability, while the word “Celebrate” ends on a positive, inclusive note. Together, these elements engage the reader emotionally and intellectually, inspiring curiosity and openness.

Remember to use inclusive language that welcomes everyone and feels genuine. Keep your message authentic to truly connect with your audience. And don’t forget to regularly test different subject lines to see what resonates best. Small tweaks can make a big difference in engagement.

How CleverTap Can Help You Power Meaningful Women’s Day Campaigns

International Women’s Day campaigns work best when they feel intentional, timely, and deeply relevant, not like a one-size-fits-all broadcast. The advanced customer engagement platform, CleverTap, helps brands translate the emotional and tactical elements seen in the best Women’s Day emails into scalable, measurable campaigns.

Build Purpose-Led Segments, Not Generic Lists

Women’s Day messaging performs better when it reflects shared values, interests, or behaviors rather than broad demographics alone. With CleverTap, marketers can create segments based on past engagement with values-driven content, gifting behavior, event participation, or category affinity. This makes it easier to send story-led emails to audiences who care about empowerment narratives, as it continues to reserves offer-led emails for shoppers who respond better to promotions or curated gift guides.

For example, brands can invite loyal community members to events, panels, or founder stories, while sending gift-focused emails to last-minute shoppers or frequent buyers.

Orchestrate Timely Women’s Day Moments Across the Campaign Window

Successful Women’s Day campaigns rarely rely on a single send. CleverTap’s campaign orchestration tool enables marketers to plan the entire campaign arc, from early teasers and countdown emails to same-day celebrations and post-event follow-ups.

Using real-time triggers, you can:

• Send reminder emails for Women’s Day events or giveaways.
• Follow up with non-openers using adjusted subject lines.
• Deliver last-day or last-hour nudges for limited-time offers without over-emailing.

This ensures your campaign feels thoughtful and well-paced, rather than rushed or repetitive.

Personalize Gifting, Offers, and Stories at Scale

Many standout Women’s Day emails focus on thoughtful gifting, curated guides, or value-based storytelling. CleverTap’s personalization engine allows you to dynamically tailor content blocks within emails, such as product recommendations, gift categories, or featured stories, based on user behavior and preferences.

Whether it’s highlighting cruelty-free products, women-founded brands, or categories a user has browsed before, personalization helps every email feel considered rather than promotional.

Connect Email With the Rest of the Experience

Women’s Day campaigns often extend beyond email into apps, websites, and other touchpoints. CleverTap’s omnichannel orchestration ensures email works in sync with push notifications, in-app messages, and onsite experiences. For instance, an email celebrating Women’s Day values can be reinforced with an in-app thank-you message or a follow-up reminder to redeem an offer, creating a cohesive and respectful experience across channels.

Measure What Resonates, Then Optimize Quickly

CleverTap’s real-time analytics and cohort insights help marketers understand which Women’s Day messages resonate most, whether it’s storytelling-led emails, event invites, or bold discounts. By tracking opens, clicks, conversions, and downstream behavior, teams can quickly adjust subject lines, messaging tone, or audience targeting while the campaign is still live.

This makes it easier to double down on what works and refine future purpose-led or holiday campaigns with confidence.

Turn One-Day Celebrations Into Ongoing Relationships

The strongest Women’s Day campaigns do not end when the day is over. CleverTap helps brands extend the impact of Women’s Day by capturing engagement signals and turning them into longer-term relationships. Marketers can automatically follow up with attendees after events, thank customers who participated in giveaways, or share additional stories and content with subscribers who engaged deeply with empowerment-focused emails.

By using post-campaign journeys and behavior-based follow-ups, brands can nurture customers who responded positively to Women’s Day messaging into loyal advocates, community members, or repeat buyers. This approach ensures the campaign feels like the beginning of a conversation rather than a one-off seasonal push, reinforcing authenticity and long-term brand affinity.

Conclusion

International Women’s Day campaigns offer a chance for brands to provide a platform to genuinely celebrate and amplify women’s diverse stories and achievements. The best campaigns spark authentic conversations that resonate beyond one day, creating ongoing emotional connections with customers. 

With CleverTap’s powerful tools, marketers can craft these meaningful narratives and deliver them with precision across multiple channels, turning timely celebrations into long-term community-building. This approach not only honors the spirit of Women’s Day but also strengthens brand identity in a competitive market by embracing purpose-driven marketing.

Delivering relevance during moments like Women’s Day demands the right data, timing, and orchestration. Schedule a CleverTap demo to understand how brands run meaningful, high-performing holiday campaigns end to end.