Top 12 Oracle Marketing Cloud Competitors and Alternatives

Oracle Marketing Cloud is an established platform for managing marketing campaigns, customer data, and cross-channel communication. It provides businesses with tools for email marketing, audience segmentation, and analytics. However, users have often reported drawbacks such as slow performance, email limitations, and a time-consuming setup and workflow, as per G2. Many companies are now moving toward alternatives that offer faster deployment, easier usability, and more advanced engagement capabilities.

The most powerful alternative is CleverTap, a modern customer engagement and retention platform designed to help brands build meaningful, long-lasting relationships with their users. Unlike traditional marketing suites that can feel heavy and complex, CleverTap delivers speed, intelligence, and scalability, all in one unified solution.

The Big Shutdown of Oracle Advertising/Marketing Cloud

In 2024, Oracle announced the shutdown of its entire Advertising division, which includes Oracle Marketing Cloud components tied to data and audience solutions. By September 30, 2024, all Oracle Advertising products, such as Moat, BlueKai, contextual intelligence, and audience targeting, will be discontinued, with no new or renewed contracts. This move follows steep revenue declines (from $2 billion in 2022 to $300 million in 2024) and mounting privacy regulations, and pushed Oracle to exit the adtech space entirely.

As Oracle winds down its advertising and marketing products, businesses relying on these solutions must prepare for a transition. But the need to explore alternatives goes beyond Oracle’s shutdown. Many platforms in the market today offer more agility, stronger customer engagement features, and greater ROI. With that in mind, let’s look at the 12 best competitors to Oracle Marketing Cloud, platforms that not only fill the gap but also surpass it in usability, efficiency, and long-term value.

1. CleverTap: The Best Alternative to Oracle Marketing Cloud

CleverTap is an all-in-one customer engagement and retention platform built to power personalized, contextual, and intelligent experiences across the customer lifecycle. It combines advanced analytics, omnichannel engagement, and real-time personalization in a single, unified platform. For digital-first businesses, CleverTap’s campaign orchestration tool empowers brands to truly understand user behavior, act on insights instantly, and build long-term loyalty. Trusted by global leaders in fintech, e-commerce, travel, and media, CleverTap processes billions of interactions daily, ensuring reliability and scale for even the most demanding enterprises.

Core Features of CleverTap

• All-In-One Platform: A single, unified solution for data unification, segmentation, engagement, analytics, and personalization. It eliminates the need for multiple tools and brings together cohort analysis, funnel tracking, and churn prediction to help brands understand user behavior, extend customer lifetime value, and drive long-term retention.
• Real-Time Behavioral Analytics: Capture and analyze every customer action across mobile and web, then instantly segment users and trigger relevant campaigns based on their behavior.
• Omnichannel Campaign Orchestration: Run seamless campaigns across push notifications, in-app messaging, email, SMS, WhatsApp, and web from a single platform to ensure consistent engagement.
• Dynamic Personalization: Go beyond static segmentation with predictive modeling and contextual triggers that deliver individualized experiences at scale.
• Data Advantage with TesseractDB: Harness CleverTap’s proprietary database engine, TesseractDB™, designed for real-time data processing and analysis at massive scale. It delivers instant insights, faster segmentation, and more accurate targeting for every campaign.
• Enterprise Scalability: Built to handle billions of events per day, CleverTap ensures fast, dependable performance even for global businesses with massive user bases.

How CleverTap Outperforms Oracle Marketing Cloud

While Oracle Marketing Cloud supports campaign management, third-party reviews frequently cite challenges with setup, usability, and customer support.

On G2, Oracle Responsys scores only 5.7/10 for ease of setup and 6.8/10 for ease of use, showing that teams often struggle to onboard and execute campaigns efficiently. In contrast, CleverTap earns 8.5/10 for setup and 8.9/10 for usability, making it far more intuitive for marketers who want speed without relying heavily on technical teams.

CleverTap also delivers stronger support and reliability. On G2, it holds a 9.0/10 rating for customer support, compared to Oracle’s 6.5/10. Reviewers highlight faster vendor response times, better technical support, and more helpful peer communities with CleverTap. Similarly, Gartner Peer Insights shows that 92% of reviewers would recommend CleverTap, versus 75% for Oracle, underscoring the difference in overall satisfaction.

Innovation is another area where CleverTap leads. Its product direction rating of 9.6/10 on G2 demonstrates how closely aligned it is with modern marketing needs, compared to Oracle’s much lower 6.7/10. Users consistently note that competitors are outpacing Oracle, while CleverTap is praised for rolling out features that directly enhance engagement and retention.

The feature-level comparisons reinforce this gap: CleverTap’s A/B testing (9.1 vs. 7.8 for Oracle), segmentation (9.3 vs. 8.3), and automated responses (8.8 vs. 7.6) outperform Oracle’s capabilities, allowing marketers to optimize campaigns more effectively and create dynamic, data-driven experiences.

On G2, CleverTap also rates higher for customization (8.7 vs. 7.4) and integration (8.7 vs. 7.6) under marketing automation, highlighting its flexibility and connectivity compared to Oracle.

Taken together, the evidence from verified reviews makes the picture clear: CleverTap is faster to deploy, easier to use, better supported, and more innovative than Oracle Marketing Cloud, making it the superior choice for businesses seeking a future-proof engagement platform.

CleverAI’s Agentic Intelligence

Beyond its robust feature set, CleverTap introduces CleverAI, a breakthrough in agentic intelligence. Unlike Oracle’s static, rules-based workflows, CleverAI uses a network of intelligent agents that learn, decide, and act in real time.

• Decisioning Engine: The platform’s brain, processing behavioral data and recommending the next best action instantly.
• Strategy Agents: Focus on long-term growth by optimizing campaigns around customer lifetime value.
• Decision Agents: Convert strategy into clear, executable marketing plans.
• Creative Agents: Generate and test campaign variations automatically to find the most effective messaging.
• Action Agents: Execute journeys at scale, adapting in real time to changes in customer behavior.

This agentic framework makes CleverTap not just a marketing tool but an intelligent growth partner. It enables brands to deliver smarter, faster, and more personalized engagement than Oracle Marketing Cloud can match.

Why CleverTap is the #1 Alternative

CleverTap brings together ease of use, rapid deployment, strong support, and advanced AI capabilities. Backed by higher ratings across usability, support, and product direction, it empowers marketers to engage billions of users in real time and maximize customer lifetime value. 

2. ActiveCampaign

ActiveCampaign is a customer experience automation platform that blends CRM, email marketing, and advanced automation. It is widely adopted among small and mid-sized businesses, with G2 ratings highlighting usability and accessible setup compared to larger enterprise systems. The platform is built to help growing companies streamline campaigns without the steep learning curve often associated with legacy tools.

Key features include:

• Marketing automation with workflows, triggers, and segmentation.
• CRM integration to connect marketing and sales processes.
• Multichannel campaign support across email, SMS, and social.
• Ease of use (8.2/10) and setup (8.0/10), scoring above Responsys at 6.8 and 5.7, on G2.
• Customer support rated 8.5/10, higher than Responsys at 6.5.

Overall, ActiveCampaign earns an average G2 score of 4.5/5 across 14,000+ reviews, compared to Oracle Responsys’ 3.9/5. While Responsys offers deeper enterprise campaign management, ActiveCampaign is seen as more approachable for smaller teams. Reviewers note that its automation and usability make it easier to adopt, whereas Responsys may require more technical resources to fully leverage.

3. Campaign Monitor

Campaign Monitor is an email-centric marketing platform used widely by small and mid-sized teams. It focuses on campaign creation, list management, and reporting, with straightforward workflows that help teams launch and iterate quickly. Many organizations adopt it for clean design tools and dependable email performance.

Key features include:

• Drag-and-drop email builder with reusable templates and brand controls
• List management with segmentation, personalization, and dynamic content
• Transactional email and deliverability tooling with testing and optimization
• Built-in analytics for campaign, list, and content performance
• SMS and basic automation, where G2 reviewers often report that setup and onboarding are smoother than with Oracle Responsys

On G2, Campaign Monitor holds an overall 4.1/5 (compared to Oracle Responsys’ 3.9/5). Review data indicates higher ease of use (8.6 vs. 6.8) and ease of setup (8.7 vs. 5.7), plus stronger ratings for admin and support. Responsys, by contrast, is noted for deeper marketing automation and mobile marketing capabilities. In practice, Campaign Monitor suits teams that want reliable, design-forward email with light automation, while Responsys is typically chosen for more complex, large-scale programs that require broader orchestration.

4. GetResponse

GetResponse is a marketing automation and email platform widely used by small and mid-sized businesses. It combines core campaign tools with additional features such as webinars, e-commerce personalization, and website building. On G2, it holds an overall score of 4.3 out of 5, showing consistent satisfaction among users.

Key features include:

• Email marketing and transactional messaging with reliable deliverability.
• Webinar hosting and e-commerce personalization to drive customer engagement.
• Landing page builders, forms, and templates that simplify campaign creation.
• SMS and mobile marketing tools that extend reach beyond email campaigns.
• According to G2, GetResponse earns 8.5 for ease of use and 8.4 for setup, while Oracle Responsys scores notably lower in both, making onboarding and administration more complex.

Reviewers also note that GetResponse performs well in support (8.8) and administration (8.6), whereas Responsys trends lower across these areas. While Oracle is more common in mid-market deployments, GetResponse appeals to smaller teams that need a balance of usability, breadth, and flexibility without the same level of overhead or technical resources required for enterprise-focused platforms.

5. Cordial

Cordial is a cross-channel marketing platform designed to help brands unify data and personalize customer journeys across email, mobile, and behavioral touchpoints. It is most often adopted by small to mid-sized businesses seeking flexibility without enterprise-level complexity. On G2, Cordial holds an overall rating of 4.6/5, compared to Oracle Responsys at 3.9/5, reflecting stronger overall user satisfaction.

Key features include:

• Cross-channel campaign orchestration across email, SMS, and mobile messaging.
• Personalization tools that enable targeted audience segmentation and tailored content.
• API-based integrations and data import/export tools that simplify syncing with external systems.
• Quality of support is frequently highlighted by reviewers for responsiveness and reliability.
• Compared to Oracle Responsys, Cordial offers simpler setup (8.1 vs. 5.7 on G2) and higher ease of use (8.6 vs. 6.8), making it more approachable for smaller teams.

Overall, Cordial appeals to businesses that want intuitive campaign management, dependable mobile tools, and responsive vendor support. Oracle Responsys, while established in enterprise marketing, requires greater technical resources and carries a steeper onboarding curve. For organizations prioritizing usability and quicker deployment, Cordial provides a practical alternative.

6. Omnisend

Omnisend is a marketing automation platform designed specifically for ecommerce businesses. It combines email, SMS, push notifications, and pop-ups into a single solution, helping online retailers build consistent communication across the buyer journey. On G2, Omnisend holds an overall score of 4.6/5, compared to Oracle Responsys at 3.9/5, showing higher satisfaction among small-business users.

Key features include:

• Omnichannel campaign automation across email, SMS, and push notifications.
• Drag-and-drop builders for emails, landing pages, and pop-ups, supporting quick campaign creation.
• Transactional and promotional messaging that helps brands engage at different customer touchpoints.
• Built-in analytics for monitoring campaign performance and return on investment.
• Compared to Oracle Responsys, Omnisend earns higher ease-of-use (9.1 vs. 6.8 on G2) and ease-of-setup (9.1 vs. 5.7) scores, reflecting faster adoption for smaller teams.

Omnisend is well-suited for ecommerce retailers that need integrated, easy-to-use automation without enterprise complexity. Responsys continues to be adopted in mid-market and enterprise deployments, though reviewers note it has a steeper learning curve. However, for online businesses prioritizing speed, usability, and multi-channel reach, Omnisend provides a focused alternative.

7. Adobe Marketo Engage

Adobe Marketo Engage is a marketing automation solution designed for mid-market and enterprise organizations. It combines email marketing, lead management, and campaign analytics with integrations across CRM and Adobe tools. Teams typically use it for nurturing leads, orchestrating multi-step journeys, and measuring campaign impact.

Key features include:

• Email campaigns with templates, testing, and scheduling.
• Lead management and scoring to prioritize engagement.
• Segmentation and automation for targeted programs.
• Campaign analytics and reporting dashboards
• Event/webinar tools and CRM integrations, and according to G2 reviewer feedback, setup and onboarding are generally smoother compared to Oracle Responsys.

Marketo holds an overall G2 score of 4.1/5, slightly higher than Oracle Responsys at 3.9/5. In category ratings, Marketo is noted for ease of use (7.3 vs. 6.8) and setup (6.7 vs. 5.7), while Responsys sees stronger mentions in social sharing and certain mobile marketing integrations. In practice, Marketo fits organizations that want lead management and analytics in a single platform, while Responsys is often chosen for large-scale email and social distribution.

8. Salesforce Marketing Cloud

Salesforce Marketing Cloud Engagement is a customer engagement platform aimed at mid-market and enterprise organizations. It connects with Salesforce CRM to centralize customer data and supports marketing across email, mobile, and digital channels. The platform is generally used by larger teams that need coordination across multiple touchpoints.

Key features include:

• Email and mobile marketing tools with automation and personalization.
• Customer journey mapping and segmentation for planning campaigns.
• Integration with Salesforce Sales Cloud to align sales and marketing data.
• Rated 9.5/10 for integrations and 9.3/10 for content management on G2, showing strength in connectivity and campaign organization.

Reviewers note that Salesforce can be complex to adopt, with ease of use (7.7/10) and setup (7.3/10) rated lower than simpler tools. Compared to Oracle Responsys, Salesforce scores higher in areas like email, mobile, and integrations, but still carries a learning curve that may challenge smaller teams. It is most often chosen by organizations with the resources to manage its scale and depth.

9. Klaviyo

Klaviyo is a marketing automation platform widely used by ecommerce and direct-to-consumer (D2C) brands. It integrates with major ecommerce platforms to leverage customer and transactional data for personalized campaigns. On G2, Klaviyo holds an overall score of 4.6/5, compared to Oracle Responsys at 3.9/5, indicating stronger satisfaction among small-business users.

Key features include:

• Pre-built ecommerce workflows such as welcome sequences, cart recovery, and post-purchase journeys.
• Email and SMS automation tools designed to support revenue-driven retail campaigns.
• Customer data and analytics functions that help brands build targeted audience segments.
• Integration with ecommerce ecosystems, enabling businesses to connect transactional and behavioral data.
• Compared to Oracle Responsys, Klaviyo earns higher scores for ease of use (8.7 vs 6.8 on G2) and ease of setup (8.5 vs 5.7), highlighting smoother onboarding for smaller teams.

Klaviyo is best suited for ecommerce and D2C companies that want to quickly deploy automated workflows tied directly to sales and customer behavior. Oracle Responsys, by contrast, is often chosen for broader enterprise-scale programs with complex campaign orchestration. For leaner teams prioritizing speed, usability, and ecommerce integration, Klaviyo offers a practical alternative.

10. Iterable

Iterable is a cross-channel marketing automation platform built for mid-market and enterprise organizations. It enables marketers to design and execute customer journeys across email, SMS, push, in-app, and web messaging. On G2, Iterable holds an overall score of 4.4/5, compared to Oracle Responsys at 3.9/5, reflecting stronger user satisfaction in mid-market deployments.

Key features include:

• A drag-and-drop journey builder that simplifies multichannel campaign creation.
• Experimentation capabilities with A/B and multivariate testing to optimize engagement.
• Segmentation and personalization tools that support dynamic audience targeting.
• Customer support rated positively by reviewers for responsiveness and availability.
• Compared to Oracle Responsys, Iterable is rated higher for ease of use (8.4 vs. 6.8 on G2) and quality of support (8.9 vs. 6.5), showing a smoother user experience and more consistent vendor assistance.

Iterable suits fast-growing consumer brands that need agility in orchestrating campaigns across multiple touchpoints. Oracle Responsys continues to serve enterprises requiring large-scale automation, but Iterable provides a more accessible option for teams seeking flexibility, faster deployment, and easier adoption.

11. Acoustic Campaign

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a marketing automation platform focused on email and cross-channel engagement. It is commonly adopted by mid-market and enterprise teams that need reliable campaign execution and reporting. On G2, Acoustic Campaign holds an overall score of 3.8/5, compared to Oracle Responsys at 3.9/5, placing them close in overall satisfaction.

Key features include:

• Email marketing and deliverability tools for managing large-scale outbound campaigns.
• Automation workflows that support customer journeys and nurture programs.
• Segmentation and lead management features to target and personalize communications.
• Customer support and administration tools noted for helping teams manage campaigns more easily.
• Compared to Oracle Responsys, Acoustic Campaign is rated higher for ease of setup (6.7 vs. 5.7 on G2) and quality of support (7.3 vs. 6.5), making it more approachable for day-to-day marketing operations.

Acoustic Campaign is best suited for organizations seeking straightforward campaign automation with dependable email functionality. Oracle Responsys remains established for complex enterprise deployments, while Acoustic appeals to teams that value simpler onboarding and accessible vendor support.

12. Braze

Braze is a customer engagement platform built for real-time, personalized interactions across mobile, web, email, and messaging channels. It is widely adopted by consumer-facing apps and digital-first brands that require agile campaign execution. On G2, Braze holds an overall score of 4.5/5, compared to Oracle Responsys at 3.9/5, indicating higher overall satisfaction among reviewers.

Key features include:

• Real-time segmentation and event-based triggers for personalized customer journeys.
• Cross-channel campaign orchestration covering push, in-app, email, and SMS.
• Testing and optimization tools that include A/B experimentation and message performance tracking.
• Integration options that connect campaign activity with analytics and downstream systems.
• Compared to Oracle Responsys, Braze is rated higher for ease of use (8.4 vs 6.8 on G2) and quality of support (8.5 vs 6.5), reflecting a smoother interface and stronger vendor responsiveness.

Braze is best suited for digital-first brands that want to deliver timely, personalized messaging across multiple channels. Oracle Responsys remains positioned for enterprise programs with complex campaign orchestration, but Braze provides a more modern alternative for organizations prioritizing agility and customer-centric engagement.

Choosing the Best Alternative to Oracle Marketing Cloud

With Oracle Marketing Cloud winding down and long-standing issues such as slow performance, limited usability, and weaker support becoming more evident, businesses need a platform that is built for the future of customer engagement. CleverTap provides exactly that, a unified solution that combines real-time analytics, omnichannel engagement, and agentic intelligence to deliver personalized experiences at scale.

Unlike Oracle’s legacy systems, CleverTap is fast to deploy, easy to use, and backed by consistently higher ratings in support, usability, and product innovation. It empowers brands to understand user behavior instantly, act on insights in real time, and drive retention through advanced lifecycle management. CleverAI further extends these capabilities by turning data into intelligent decisions that continuously optimize customer journeys.

For organizations preparing to move away from Oracle Marketing Cloud, CleverTap is not just an alternative, but the best choice. It offers the intelligence, agility, and scalability modern businesses need to build stronger relationships, maximize customer lifetime value, and ensure long-term growth.

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