What happens when a shawarma chain gets smart about segmentation? In this episode of CleverTalks, we unwrap Shawarmer’s recipe for retention success. Learn how the Saudi-based QSR used CleverTap’s RFM segmentation features and combined it with their occasion-based marketing insights, to drive a 9% increase in sales, revive lapsed users, and boost pickup orders. All without any media spend. In this episode, Shravan, senior content writer, joins AB, associate director product marketing, for a flavorful chat on determining customer intent, using contextual nudges, to allow marketers to optimally time campaigns for maximum impact. If you’re in marketing or a growth-savvy retention pro, this one’s for you.
