Building Trust with AI: Powered by 8×8 and CleverTap

Discover how AI-powered platforms like 8×8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint.

Trust is a key differentiator in customer engagement, not through big promises, but through consistent, transparent experiences. While most brands offer similar features, what often drives engagement, retention and loyalty is how customers feel about every interaction.

Recent data shows that 75% of consumers would not make a purchase, even from their preferred retailers, if they didn’t trust the brand with their data. At the same time, 68% are concerned about the amount of data being collected, and 40% don’t trust companies to use that data ethically.

As AI becomes more embedded in customer journeys, brands need to ensure that engagement is matched by clarity and consent. Trust isn’t a soft metric anymore—it’s a design principle.

In this blog, we’ll explore how you can use AI responsibly to build trusted, personalized, and scalable engagement, drawing from real-world practices at 8×8 and CleverTap.

AI + Trust: A Strategic Advantage for CX Leaders Powered by 8×8 and CleverTap

Technology alone no longer wins loyalty. How brands apply it, with intention and integrity, makes all the difference. Platforms like 8×8 and CleverTap are redefining customer engagement by embedding AI into every stage of the customer journey. But they do it with a clear foundation: trust.

When used deliberately, AI does more than streamline operations, it deepens relationships. It helps brands listen more closely, respond more intelligently, and connect more personally across every channel.

Automate for Impact: Efficiency Meets Empathy

Too often, automation is seen as a way to cut costs or improve speed. But leading brands are proving that its real power lies in enhancing human connection, not eliminating it.

Take the 8×8 Connect Automation Builder, a powerful visual platform designed to empower businesses to create sophisticated, customer-centric automation flows with ease. This intuitive tool enables the rapid design and deployment of automated interactions across both voice and digital channels, allowing customers to self-serve with confidence. Whether it’s scheduling appointments or managing inquiries, the 8×8 Connect Automation Builder automates routine tasks while ensuring consistent availability.

But it goes beyond just efficiency. By delivering timely, contextual, relevant, and personalized automated responses, the 8×8 Connect Automation Builder fosters meaningful engagement and builds trust at every touchpoint.

CleverTap acts on real-time behavioral signals to orchestrate personalized email, SMS, WhatsApp. Every interaction is triggered with intent, based on real-time user behavior and delivered with empathy, ensuring that messages feel timely, relevant, and respectful of user preferences. This thoughtful orchestration not only enhances engagement but also fosters deeper trust and long-term brand affinity.

“Automation shouldn’t remove the human element, it should elevate it. With 8×8, we’re creating intelligent workflows that respect context, timing, and trust, leading to better customer experiences.” — Sylvain Chaperon, Director of Operations and Support, CPaaS, 8×8

Predictive Insights That Customers Can Trust

Trust begins with how data is handled and how transparently it’s shared.

Today’s marketers and CX leaders don’t just need predictions. They need explainable insights they can act on, and that customers feel good about. That’s why the 8×8 Connect platform offers a unified view across all communications, eliminating data silos and guesswork. With a single dashboard for cross-channel analytics and real-time reports, teams can confidently make decisions that are backed by clear, trusted signals—not black-box algorithms.

CleverTap’s behavioral analytics go a step further, surfacing churn risks, predicting next-best actions, and guiding lifecycle engagement. And because these models are designed to respect user privacy and data consent, brands can deliver personalization that’s both smart and ethical.

What sets leading brands apart isn’t just what they know, but how responsibly they use that knowledge.

AI That Enhances, Not Replaces, Human Touch

The best AI doesn’t replace the human connection—it enhances it.

8×8’s AI-powered voice bots and chatbots handle repetitive queries quickly and empathetically, freeing human agents to dedicate their skills to more intricate issues and build stronger customer relationships These bots are adaptive and context-aware, providing seamless support at scale and enhancing efficiency. 

CleverTap’s AI personalizes outbound engagement with dynamic content, contextual nudges through various channels such as email, sms and WhatsApp notifications based on user behavior, ensuring relevance and increasing the likelihood of meaningful connection Together, these platforms enable brands to deliver customer journeys that feel less like a funnel—and more like a conversation. The result is not just increased efficiency, but a stronger sense of connection and trust between the brand and its customers.

Securing Trust Across Every Touchpoint

As engagement channels multiply—mobile apps, wearables, smart speakers—ensuring trust and security at every touchpoint is critical. 8×8 takes a security-first approach, offering number masking, secure authentication, end-to-end encryption, and fraud prevention to protect data across devices and channels.

Its solutions include multichannel OTPs, real-time monitoring, and number intelligence for instant threat blocking. Both 8×8 and CleverTap uphold strong security standards, with certifications including GDPR, HIPAA, CSA STAR2, ISO 27001, SOC 2 Type II, and more.

CleverTap’s data veils ensure sensitive customer data is only shared when necessary, enabling personalized yet secure engagement. With consent management and compliance embedded across the engagement lifecycle, both companies foster transparent, trustworthy relationships.

CleverTap offers detailed documentation and resources on data collection, processing, and storage, ensuring that customers, partners and end-users alike are informed and empowered. This proactive approach to disclosure reinforces accountability and builds long-term confidence among users, partners, and regulators alike.

8×8 and CleverTap go beyond checkbox compliance; maintaining dedicated trust centers, real-time system visibility, and clear disclosures to build lasting confidence. The result: seamless, secure experiences that scale with customer engagement.

“CleverTap’s behavioral analytics and lifecycle automation ensure that personalized engagement flows are driven by empathy, timing, and user intent; ensuring trust is never compromised.”— Parth Dani, Product Manager, Product, CleverTap

Looking Ahead: Trust is the New Growth Strategy

As expectations grow and digital interactions increase, one thing is clear: brands that lead with transparency, intelligence, and empathy will be the ones that thrive.

AI is no longer a differentiator, but AI with trust is.

8×8 and CleverTap empower forward-thinking brands to deliver secure, personalized, omnichannel engagement at scale—where every touchpoint reinforces the customer’s confidence.