The Hidden Traps of Email Marketing: How to Stay Blocklist-Free

In a privacy-first world, it takes more than high open rates to maintain a stellar sender reputation. It’s easy to overlook crucial details like negative engagement signals or the perils of letting zombie subscribers linger on your list—until blocklisting trouble shows up.

Maintaining a strong sender reputation today hinges on respecting user privacy, securing clear permission, and prioritizing consistent list hygiene.

Do you find yourself wondering…

• Why is my sender reputation declining even when opens and clicks look strong?
• How do I sunset inactive subscribers without hurting deliverability?
• What exactly are negative engagement signals and how can I fix them?
• Am I unknowingly at risk of blocklisting?

If any of these challenges sound familiar, join our upcoming email masterclass webinar on The Hidden Traps of Email Marketing: How to Stay Blocklist-Free, on 7th May, 2025. Sridhar from Spamhaus and Amber from CleverTap will break down these issues for you and take questions.

What You’ll Learn

1. List Hygiene that protects your Reputation
2. Blocklist Triggers and how to stay off the Radar
3. Sunset Policies to remove risky inactives
4. Spotting and solving negative Engagement Signals
5. Live Expert Q&A: Your Deliverability doubts Answered

Speakers

• 

  Sridhar Chandran

  Spamhaus

• 

  Amber

  CleverTap