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    • Campaign Optimization

    Experiment and Optimize for Enhanced Conversions

    2000+ Brands Trust CleverTap

    Axis-bank Blinkit Croma Dominos Dream11 Kotak Mahindra Bank_ Levis SonyLIV Swiggy

    Uncover the
    Winning Strategy

    in Real-time and Boost Customer Engagement at Scale

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    Scale Experimentation
    35x
    Improve Engagement Rate
    2x
    Increase CTRs
    3x

    How can CleverTap help

    Improve Campaign Outcomes with Continuous Testing

    Conduct A/B tests on multiple elements of your campaign, testing different copies, CTAs, creatives and more. Measure the results, and automatically deliver the best performing versions, ensuring data-driven growth.

    Power your Journeys with AI-driven Experimentation

    Harness our AI-based platform to identify the optimal content, channel, timing, and frequency for increased engagement. Pinpoint the winning journey path in real-time, improving the impact of your marketing efforts.

    Learn more

    Optimize your Customer Lifecycle with Guided Frameworks

    Leverage frameworks like AIC and AARRR to map your entire customer base to specific lifecycle stages. Experiment with different engagement approaches and convert customers to the next stage of the life cycle.

    Learn more

    See how brands unlock value

    More customer stories

    Take your conversions to the next level with Experimentation and Optimization.

    Talk to us
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    Customer Data & Analytics

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    Personalization