Product Configs

Create an app your customers love by personalizing app experiences for different users.

Product Configs

Customize your app for different user segments

Delight users with an app experience designed for their preferences and behaviors.
Complete Customization
Change any element inside the app: interface, flow, app logic, pricing, speed, and more.
Complete Customization
Sophisticated Segmentation
Create any number of segments based on a user property or past behavior.
Sophisticated Segmentation
Timed Updates
Strategically release product configs to any segment at any time.
Timed Updates

Customizable Customer Experiences

Improve retention and customer lifetime value by offering individualized app experiences tailored to user needs and interests — without writing additional code or submitting to an app store.
Product Configs

Key Benefits

  • Relevant Design

    Make your app sticky with variations specific to a region, in celebration of an event, or for different loyalty tiers.
  • Quick Alterations

    Save hours of development time by making changes to the app without any coding.
  • Complete Deployment Control

    Maximize relevancy by connecting products and services to highly interested groups for optimal results.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • Fandango Screenshot

    Uplift with engagement campaigns


    With personalized campaigns

    “We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices.”
    Inma Cañadas
    VP of Marketing
    See Case Study
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study