Product Configs

Create an app your customers love by personalizing app experiences for different users.

Product Configs

Customize your app for different user segments

Delight users with an app experience designed for their preferences and behaviors.
Complete Customization
Change any element inside the app: interface, flow, app logic, pricing, speed, and more.
Complete Customization
Sophisticated Segmentation
Create any number of segments based on a user property or past behavior.
Sophisticated Segmentation
Timed Updates
Strategically release product configs to any segment at any time.
Timed Updates

Customizable Customer Experiences

Improve retention and customer lifetime value by offering individualized app experiences tailored to user needs and interests — without writing additional code or submitting to an app store.
Product Configs

Key Benefits

  • Relevant Design

    Make your app sticky with variations specific to a region, in celebration of an event, or for different loyalty tiers.
  • Quick Alterations

    Save hours of development time by making changes to the app without any coding.
  • Complete Deployment Control

    Maximize relevancy by connecting products and services to highly interested groups for optimal results.
Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study