Product Product Experiences Product A/B Tests

Product A/B Tests

Easily test ideas on controlled segments. Test app UI and UX flows to remove the guesswork and make data-driven app design decisions.


Experiment & Test Anything

Use the drag-and-drop visual editor to test variations of complex logic through a dashboard without additional development time.
Rich Text
Change fonts, text size, color, location, and other variables
Rich Text
Swap out banners, product photos, and more
Rearrange widgets and other UI elements
Dynamic Variables
Test complex logic such as link destinations, carousel speed, or image callout tags
Dynamic Variables

Hypothesis Testing in Four Easy Steps

Hypothesis Testing in Four Easy Steps

Key Benefits

  • Fewer App Store Submissions

    Save hours of developer time and make fewer App Store submissions
  • User-Level Experiments

    Use data to determine the best new features, user flows, and campaigns
  • Improve User Experiences

    Improve customer lifetime value and increase retention with an optimized app design
Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study