New Rules of Marketing Engagement: Mobile Gaming

COVID-19 transformed the way we live. As a result, people are using mobile apps and services more than ever before. As people stay indoors, global mobile games downloads have increased dramatically, with unprecedented rates, with nearly 4 billion downloads across the globe. But how can marketers effectively work to retain current users and attract new ones during a time when rules of traditional marketing don’t apply?

Join us as we present the New Rules of Marketing Engagement: Mobile Gaming, part three of an 8-part live video series featuring some of today’s foremost business and marketing executives in the mobile gaming world. Learn how these leaders are navigating the evolving industry landscape and driving customer engagement and retention during a time when #stayathome and #betterapart is encouraged.

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During the webinar, we’ll cover:

  • How to translate growth into profitability
  • Three things you need to do to ensure your game grows with or faster than your competition
  • Top strategies to maximize the value of current cohorts
  • Two ways to boost return on ad spend by turbo-charging retention


John Koetsier

Senior Contributor, Forbes


Sai Srinivas Kiran

Co-Founder & CEO, Mobile Premier League

Sai is an alumnus of IIT Kanpur. His interest in gaming dates right back to his days at game developer Zynga. Passionate about eSports, Sai hopes to take them across the country and democratise them with MPL.

Rose Agozzino

Senior Marketing Specialist, Ludia

Based in Montreal, Rose has worked across many of Ludia’s game titles, including the Jurassic Park and DreamWorks’ Dragons franchises. A graduate of McGill University, she spends her time optimizing Ludia’s ad monetization strategy and ASO, among other tasks.

Martin Macmillan

CEO & Founder, Pollen VC

Martin Macmillan is Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy. He previously founded two start-ups in enterprise software and digital music and is also a reformed investment banker.

Jude Ower

Founder/CEO, Playmob

Jude is the CEO and Founder of Playmob, connecting the most socially conscious brands to millions of engaged global gamers, making the world a fairer place for all. Playmob has engaged over 140m gamers to take action for global issues, such as plastic pollution, mental health and climate change. Playmob’s platform links to the Sustainable Development Goals, allowing for impact to be tracked and reported, ensuring each campaign works towards achieving the goals.

Grant Harbin

Co-Founder and CEO, Headlight

Grant Harbin is the co-founder and CEO of Headlight, a full-stack growth marketing firm that accelerates customer acquisition for mobile and direct to consumer brands. Prior to starting Headlight, Grant was VP Growth at KIXEYE where he scaled web and mobile games to over 100M users and $800M lifetime revenue.