The Convergence of Lifecycle Marketing and LiveOps

During this Fireside Chat, Solomon Ruiz-Lichter, Sr. Director of Global Gaming and Francisco Guerrero, Director of CRM and LiveOps at TogetherLabs, discussed:

• Francisco’s journey over a 20+ year career in MarTech, and the macro-trends, themes, and repeating patterns he’s seen along the way.
• A discussion of how the siloes have come down between CRM and Product Teams and how gaming and other app publishers can optimize around this new reality.
• An in-depth analysis about the right time and situation to buy vs build LiveOps tooling