As part of its evolution, Sasom introduced a content-led shopping experience called Video Feed. While the feature enhanced discovery, users continued transacting without exploring it, limiting its impact.
As a platform built on trust and authenticity, we needed an engagement partner that could match that precision. CleverTap’s CleverAI™ suite gave us the ability to reach the right users at the right moment – whether it was driving adoption of our Video Feed or recovering high-intent shoppers who were slipping through. Best Time and IntelliNODE have fundamentally changed how we think about conversions – it’s no longer about pushing harder, it’s about being smarter.”
Sasom is one of Thailand’s leading premium fashion and sneaker resale platforms. Founded in 2019, it rapidly gained user trust by placing authenticity and secure transactions at the core of its marketplace experience. This strong foundation helped Sasom become the most downloaded shopping app in Thailand in 2023.
To date, Sasom has shipped over 500,000 authenticated products, powered by its ready-to-ship inventory. With scale and innovation driving its growth, Sasom needed a partner that could not only help reach and engage users effectively but also drive adoption of new, immersive features designed to enhance the shopping experience.
As part of its evolution, Sasom introduced a content-led shopping experience called Video Feed. While the feature enhanced discovery, users continued transacting without exploring it, limiting its impact.
Sasom faced drop-offs at a critical stage of the funnel. A large segment of high-intent users – those with multiple checkout visits and high cart values – were not completing purchases. This highlighted missed revenue opportunities and the need for more contextual, timely interventions.
To improve long-term engagement, Sasom focused on habit formation among high-intent users. Instead of one-off campaigns, they targeted users who had already shown consistent behavior – specifically those who had opened the app repeatedly over a short period.
Using CleverTap’s Journeys, Sasom identified users who launched the app seven days in a row and reinforced this behavior through timely, contextual nudges. These communications were designed to build continuity, encouraging users to return daily and interact more deeply with the platform.
This approach helped strengthen top-of-mind recall in a crowded app ecosystem and gradually converted occasional users into habitual ones, significantly improving stickiness
To drive adoption of the newly launched Video Feed, Sasom created a targeted journey for users who had opened the app but had not explored the feature. Using CleverTap’s behavioral segmentation, this high-potential audience was nudged through CleverAI™’s Best Time push notifications, ensuring delivery when users were most likely to engage.
The Best Time feature leverages users’ past activity and engagement patterns to determine optimal communication windows. Sasom extended this approach to re-engage inactive users through a coordinated omnichannel strategy, combining email and push notifications with Facebook remarketing to increase touchpoints.
By aligning timing with user behavior, Sasom ensured that messages were not just delivered – but delivered at the right moment, maximizing engagement and driving discovery.
To address checkout drop-offs, Sasom implemented a targeted recovery strategy focused on high-intent users – those with repeated checkout visits and high cart values but no purchases. Instead of broad discounting, the focus was on precision.
Using CleverAI™’s IntelliNODE, users were dynamically segmented into different paths to optimize multiple incentive strategies, including fixed discounts, percentage-based offers, and varied expiry timelines. Each user then received CleverAI™-powered Best Time push notifications, ensuring maximum visibility and engagement.
Sasom targeted medium-intent users who had viewed high-ticket products but did not convert. Through timely email nudges based on recent activity, they were able to bring these users back into the funnel and reduce abandonment.
This combination of AI-driven experimentation, personalized timing, and contextual incentives enabled Sasom to optimize conversions in real time while ensuring efficient use of incentives.
Sasom plans to scale its CleverAI-driven engagement strategies across more stages of the user lifecycle. With Video Feed gaining traction, the team aims to use deeper behavioral signals – such as content interaction patterns and browse-to-buy timelines – to personalize product discovery with CleverAI™’s Recommendations.
Beyond checkout recovery and product recommendations, Sasom also sees an opportunity to expand the use of CleverAI™’s suite into upselling and loyalty-driven re-engagement – moving from campaign-level optimization to always-on, intelligent journeys that adapt to each user’s intent in real time, delivering a true 1:1 user experience.
