Unlock Faster Experimentation and Smarter Journeys with IntelliNODE

Marketing today is a race against time, against complexity, and against rising expectations. Teams are always under pressure to deliver more, with less. Results are expected in real time. And journeys? They’ve become anything but linear.

Customer behaviors change fast; their preferences shift in a flash. Channels multiply and get complicated. Finding the right engagement strategy to deliver results, can feel like aiming at a moving target.

You want to experiment. But setup takes too long. Insights arrive too late. And what worked last month might not work today. Your tech stack may not have been configured for this pace—or this scale.

That’s where IntelliNODE comes in. CleverTap’s AI-powered experimentation engine puts velocity and results at the heart of your marketing tactics. It helps teams continuously test, learn, and shift users automatically toward the highest-converting paths.

Why Traditional Experimentation Falls Short

Despite the intent to experiment, most marketing teams are held back by a familiar set of limitations:

• Manual and Time-Intensive Setup Running A/B tests manually demands heavy operational effort, from planning and setup to analysis and rollout. It slows everything down and may even cause errors.
• Experiments That Can’t Keep Up User Behaviors change daily. Seasonal trends come and go. Static experiments quickly become outdated, delivering insights that are too little, too late. And now there’s AI to contend with – both internally and externally.
• Limited Scalability Running more than a handful of experiments? Most tools aren’t built to test multiple paths or layers in parallel without tying your team in knots.
• Lack of Personalization at Scale Different segments behave differently. Micro-segments, even more. Traditional approaches struggle to tailor journeys at scale, resulting in bland, ineffective experiences.
• Delayed Learnings and Missed Opportunities By the time results are received, the opportunity may already be gone. Without real-time feedback loops, marketers are left reacting instead of leading.

These challenges make it difficult to move fast, make smart decisions, and consistently deliver winning engagement strategies.

IntelliNODE: Automated Experimentation for Real-Time Results

IntelliNODE transforms marketing experimentation, making it automated, scalable, and incredibly effective. At its core, IntelliNODE is built to maximize conversion by adapting swiftly to nuanced market changes and automatically routing users in real-time. This eliminates the friction and objectively assesses your experiment’s results and refine your engagement strategies.

Here’s how it works:

• Users are initially distributed evenly across multiple paths in a journey.
• IntelliNODE evaluates each path based on conversion goals set by the marketer.
• As data comes in, it identifies the best-performing path—and dynamically routes future users to it.
• This process never stops. IntelliNODE continues testing and reallocating in real time to maximize ROI.

What makes IntelliNODE stand out are its key features:

• AI-Powered Optimization: Continuously identifies the highest-converting journey paths and automatically reallocates traffic.
• Multi-Dimensional Testing: Run up to 35 simultaneous nested experiments within a single journey 
• Fully Automated Operation: Marketers choose conversion goals and distribution modes, IntelliNODE handles the rest.
• Real-Time Monitoring: Track user distribution, conversions, and performance insights instantly.
• Effortless Scalability: Easily test combinations of content, channels, and timing across user segments, minimal dev overhead required.
• Adaptability to Change: Whether it’s a seasonal spike or a shift in user behavior, IntelliNODE adjusts on the fly.

With IntelliNODE, experimentation becomes a living part of your customer engagement strategy, constantly evolving, always optimizing.

How Brands Are Putting IntelliNODE to Work

From onboarding to winbacks, using IntelliNODE enables marketers to transform how they experiment across the customer journey. Here are a few ways marketing teams are unlocking real-time insights and elevating outcomes; without the trial-and-error guesswork.

Accelerate Onboarding Conversion

First impressions matter. With IntelliNODE, you can experiment with different onboarding flows:; varying the sequence, messaging, and channels; to guide new users down the most effective path. Brands have used this approach to identify which journeys lead to faster activation and stronger early retention.

Drive Deeper Engagement, Automatically

Keeping users engaged takes more than a single push notification. IntelliNODE lets you test multiple content strategies, timings,messages, and channels simultaneously to uncover what resonates most with your customers. This leads to increased time spent on the app and the frequency of user/customer visits.

Reignite Inactive Users Before They Churn

Winback campaigns can’t be guesswork. With IntelliNODE, marketers can test combinations of message, timing, and medium to bring dormant users back into the fold. Over time, it identifies the most responsive triggers and touchpoints for reactivation.

Optimize Referral Triggers for Virality

Curious about the best time to ask for a referral? IntelliNODE helps you find it. By experimenting with different nudges across the journey, brands can pinpoint moments when users are most likely to act, without hurting the user experience.

IntelliNODE: Your Marketing Game-Changer

IntelliNODE isn’t just another marketing tool. It is a powerful growth engine designed for marketers who want results, fast. With AI at the core, it enables instant decision-making, adapts to shifting user behaviors in real time, and ensures that your campaigns are always aligned with what your audience wants now, not what worked last quarter.

In a world where every touchpoint counts, IntelliNODE empowers your team to test faster, learn instantly, and optimize continuously. This is always-on experimentation, purpose-built for modern marketing. Watch a quick demo of IntelliNODE and see how intelligent experimentation can transform your marketing.