Timing is Everything: New ML-Powered Feature for Personalized Send Times

Do you often wonder when is the best time to send your campaigns?
Your users are spread across geographies and they have unique usage patterns. Some are active at night, some during the day, while others are erratic. Some are more responsive to push notifications on weekday evenings, and email on weekend mornings.
With such variations in user behavior, it’s impossible to reach all your customers at the right time using manual methods. You need intelligent systems that can analyze and apply user behavior data to make your engagement campaigns more effective.
We’re excited to announce that you can now automatically send messages at the optimal time for each and every user. This latest feature, called Best Send Times, uses a mix of data science and machine learning algorithms to determine the optimal time to send messages to each of your users.

Data-Driven User Engagement

Traditionally, marketers segment their audience based on geography, demographics, and browser/device information to schedule campaigns by the user’s local time zone — and then hope for the best outcome.
Now, marketers can use machine learning to analyze detailed user data and apply those insights to stay relevant to their users. By adding this level of intelligence to your campaigns, you can:

• Increase conversions by reaching individual users at their preferred time.
• Start more personalized conversations than ever before. By reaching users at the optimal time you get increased engagement.
• Prompt users to complete key actions by influencing them during key micro-moments.
• Send relevant messages exactly when users need or expect them.

Best Send Times for Batch Messages and Inaction Campaigns

For Batch Messages
Message blasts are no longer effective. Today’s users are always on the go, and their app usage varies significantly by individual preferences. These preferences can be diverse even in the same region and time zone.

By adding Best Send Times to your campaigns, you can determine the optimal time to send a message to each user based on when they are most likely to act.

For Inaction Campaigns
Reminding users to return to your app to perform an action at just the right time is critical. Message them too early and you risk annoying them or interrupting their user experience. Message them too late, and you could have already lost them.

With Best Send Time, you can time your inaction campaigns when your users have the highest likelihood to re-engage after a period of inaction. Our machine learning algorithms will recommend the optimal delay for inaction campaigns to remove the guesswork from timing your messages. Start Sending Campaigns at Just the Right TimeWe’re constantly working to empower marketers and growth teams with the latest in the martech ecosystem. The Best Send Time feature is available for all users across all plans. Log in to your dashboard to give it a spin, and let us know your thoughts in the comments section below. Or quickly sign up for a CleverTap account to learn more.