The Future of Customer Targeting: Inside CleverTap’s Powerful New Segment Builder

Marketers today require tools that align seamlessly with the evolving expectations of their customers, support diverse use case scenarios, and allow them to execute campaigns at speed and scale. This is exactly what CleverTap’s NextGen Segment Builder delivers.

In today’s digital-first landscape, the race for relevance has never been more competitive. Customers expect brands to recognize their preferences, behaviors, and intent in real time, and marketers are under immense pressure to deliver hyper-personalized experiences across touchpoints.

At the heart of this challenge lies segmentation: the ability to identify and create customer cohorts based on shared characteristics, allowing for targeted messaging at the right time. However, building nuanced audience segments that reflect real-world behaviors, preferences, and triggers has been a persistent challenge, particularly with the growing complexities of modern user behavior. 

The challenges are further turned up a notch by rigid rule structures of customer engagement platforms available in the market today, which impede a marketer’s ability to create segments effectively. In a recent study, 85% of the businesses believed they were providing personalized experiences, but only 60% of consumers believed the same.

This blog provides a detailed walkthrough of the CleverTap NextGen Segment Builder – a dynamic, flexible, and powerful segmentation tool that empowers marketers to create precise, customizable audience segments for effortless personalization and superior engagement. 

The Segmentation Challenge: What Marketers Struggle With

At its core, segmentation is about understanding your audience and reaching them with relevance. In reality, however, many marketers find it difficult to build segments that truly reflect the complexity of today’s consumers. As customer behavior becomes increasingly dynamic and multi-faceted, creating accurate, actionable cohorts has become both a strategic necessity and an operational hurdle.

Marketers often face limitations around how flexibly they can define segments. Many tools don’t support advanced logic combinations, layering of user properties with behavioral data, or custom rules that align with specific campaign goals. This makes it challenging to create segments that mirror real-world scenarios or adapt to the unique needs of different industries, verticals, or customer journeys.

Without intuitive tools, marketers may default to broad audience groups or rely on manual workarounds that slow down campaign velocity. The result? Missed opportunities for personalization, lower engagement, and a growing gap between strategy and execution.

CleverTap NextGen Segment Builder: Purpose-Built for Precision

The CleverTap Segment Builder is a dynamic, flexible segmentation tool designed to meet modern marketing needs and expectations. It enables marketers to mix and match rules using AND/OR operators, providing them with complete control over how they define, combine, and refine audience cohorts for deeper and more precise segmentation and personalization.

Marketers are no longer restricted by the segmentation logic of yesterday, but are better equipped to target customers with today’s flexibility.

Discover how the CleverTap NextGen Segment Builder can help build powerful, flexible audience segments. Watch Video

Key Features of the NextGen Segment Builder

The new Segment Builder doesn’t just fix segmentation issues – it revolutionizes how you build and target customer cohorts. Here’s how:

1. Flexible Segmentation Model

You can now combine rules and groups of rules using a dynamic logic model. Whether you’re layering user properties with behavioral conditions or mixing AND/OR operators across multiple tiers, this model supports all the complexity your strategy demands.

2.  A Sleeker, More Intuitive UI

The redesigned interface features an intuitive, user-friendly layout with drag-and-drop functionality, all built to enhance usability and reduce friction. Whether you’re new to segmentation or a seasoned pro, the experience is optimized for speed, clarity, and confidence.

3. Effective Management of Segments

The NextGen Segment Builder empowers you to assign users to random buckets (0-999) within a segment, enabling you to test the impact of various offers on distinct groups of users, create responsive segments using multiple triggers that reflect real-time user behavior, as well as clone and bulk delete segments for improved efficiency. These capabilities level up your segmentation and personalization strategy and help your team scale faster.

Why This Matters for Marketers

In an era where personalization is the differentiator, a robust segmentation strategy, along with a powerful platform that helps put the strategy into action, is a business imperative. With NextGen Segment Builder, marketers can now:

• Increase the relevance of campaigns by targeting micro-cohorts with tailored messages.
• Accelerate speed-to-market with more agile segmentation and cloning tools.
• Drive higher conversion rates through smarter targeting and real-time segment updates.
• Optimize continuously via testing with random user buckets and dynamic rule edits.

Segment Builder Use Cases: Precision in Action

The true power of CleverTap’s NextGen Segment Builder comes to life in the hands of marketers with unique goals and audiences. Here are a few examples of how its flexibility and logic capabilities enable smarter, faster, and more effective targeting:

1. Building Precise Segments Effortlessly

Anne, an e-commerce marketer, wants to target customers, both male and female, who added items to their cart last month. With NextGen Segment Builder, she can effortlessly combine behavioral data with demographic rules using both AND and OR operators. The result? A precisely tailored segment that drives higher engagement without compromise.

2. Crafting Niche Segments for Enhanced Targeting

John, an OTT streaming marketer, is promoting a new series and wants to reach users who either live in France, speak French, or are above 21. Instead of being constrained by limited rule structures, he’s now able to define this audience using multiple OR conditions, allowing for precise targeting that boosts campaign reach and effectiveness.

3. Creating Hyper-Personalized Experiences

Jane is running a lifestyle campaign and wants to include users who live in France or speak French, whichever applies. With the Segment Builder’s intuitive interface and support for OR logic between user properties, she can create inclusive segments that reflect real-world user profiles and campaign intent, resulting in more personalized communication.

Try the CleverTap Segment Builder Today

Effective segmentation and personalization are mission-critical for brands aiming to capture attention and drive loyalty in an overcrowded digital landscape. CleverTap’s new Segment Builder empowers marketers with the precision, flexibility, and control needed to create hyper-targeted, high-performing audience cohorts. It is powerful, easy-to-use, and built for speed, enabling brands to engage users in more meaningful, context-aware ways – delivering the right message to the right user at the right time effortlessly.