Top 25 Chinese (Lunar) New Year Marketing Campaign Ideas

Chinese New Year, also known as Lunar New Year and Spring Festival, is one of Asia’s largest cultural celebrations, observed by billions worldwide. In 2024, roughly 2 billion people participated in festivities spanning multiple continents. The season, with its themes of family reunion, prosperity, and renewal, ignites huge consumer interest. 

Retail, travel, food, and luxury sectors all see spikes in spending, and global holiday expenditure on tourism reached an estimated $633 billion in 2024. For marketers, this period is a prime opportunity to connect with audiences on an emotional level and drive sales through culturally relevant promotions. 

In this article, we share 25 creative Chinese New Year campaign ideas, from special product launches to engaging content and giveaways, along with real-world examples and key takeaways for brand marketers.

Why Lunar New Year Marketing Matters

Chinese New Year marketing is one of the most commercially significant events worldwide. Beyond China, it’s celebrated across East and Southeast Asia and by global Chinese communities, making it a unique opportunity for brands to connect with audiences through themes of family, prosperity, and new beginnings. Here’s why it matters for marketers:

• Global relevance: The festival is celebrated across countries like Korea, Vietnam, Singapore, and Australia, reaching a vast international audience.
  
• Deep cultural resonance: Traditions such as family reunions, red money envelopes, feasts, and fireworks reflect values of togetherness, luck, and prosperity, making audiences more emotionally receptive.
  
• High consumer spending: Travel bookings rose by 6% in 2025 from 2024, with 14 million cross-border trips.  Overall spending also increased, with retail and e-commerce seeing major spikes.
  
• Brand affinity opportunity: Campaigns that genuinely align with cultural traditions through storytelling, promos, or festive activations can drive short-term revenue while strengthening long-term loyalty.

Top 25 Chinese/Lunar New Year Marketing Campaign Ideas

Explore these 25 creative, real-world campaigns that inspire engagement, celebrate tradition, and drive festive-season success.

1. Offer Limited-Edition Festive Products

Limited-edition products create urgency and excitement during Lunar New Year, especially when delivered through personalized digital channels, making customers feel part of a special seasonal moment.

For example, Nike’s Air Jordan 1 Low ‘Chinese New Year,’ featuring zodiac-inspired designs and vibrant festive colors. These exclusive sneakers often sell out quickly, driving social media buzz and collector interest.

Lesson: Pairing scarcity with culturally relevant design not only boosts short-term sales but also strengthens emotional connections with consumers. Combine cultural symbolism with time-sensitive offers, and use automated push or in-app journeys to remind users before the deal ends. 

2. Design Festive Packaging

Give your packaging a celebratory makeover. Incorporate traditional colors, especially red and gold, and patterns containing clouds, dragons, calligraphy, and floral motifs into product packaging, labels, gift boxes, or online banners. Red envelopes or gold-embossed boxes make products feel auspicious. Well-designed festive packaging stands out on shelves and in social posts.

For example, Coca-Cola used this strategy with its dragon-themed bottles and cans that also include AR interactions to engage consumers digitally. The packaging itself becomes a collectible item, encouraging purchase and sharing on social media. 

Lesson: The festive packaging should reflect cultural symbols, while also providing added value, such as interactive or limited-edition features. This approach drives both engagement and sales, turning everyday products into festival-centric experiences that resonate with audiences emotionally.

3. Promote Special Lunar New Year Discounts

Time-sensitive deals resonate with the holiday’s generosity theme. Offer limited-time promotions on popular items or introduce Chinese New Year discount codes. 

Example: In 2024, JD.com offered special discounts on products like the iPhone 16 series, attracting shoppers during the peak festival period. Combining time-limited deals with culturally themed campaigns amplifies urgency and relevance. 

Lesson: Marketers can replicate this by offering targeted discounts tied to the holiday, highlighting products that symbolize prosperity, luck, or gifting. Integrating countdowns, bundles, or flash sales into festive campaigns encourages both online and offline engagement while aligning your brand with the celebratory spirit of the Chinese New Year.

4. Launch Heartfelt Storytelling Campaigns

Use festive email newsletters and social media to share your brand story, personalize greetings, and highlight promotions with zodiac motifs, cultural themes, and shareable videos connecting products to Chinese New Year traditions.

Example: Apple’s Shot on iPhone short film “I Made a Mixtape for You” captures nostalgia and personal connection during the Chinese New Year. This video weaves universal emotions into Apple’s brand narrative, thus strengthening brand affinity and encouraging sharing.

Lesson: When creating campaigns, focus on culturally meaningful moments, like family dinners or reunions, and integrate subtle product placement. Heartfelt storytelling is about creating memorable experiences that leave a lasting impression and resonate across multiple platforms.

5. Collaborate with Influencers and Celebrities

Partner with influencers who have a strong connection to your target markets and understand Chinese New Year traditions. In Asia, influencers on platforms like WeChat, Douyin (TikTok), and Instagram can amplify your message. 

Example: In Pepsi’s recent Chinese New Year ad, Jackson Wang, a hugely popular Chinese singer, actor, and international influencer, is featured, which helps the brand tap into his massive following across Asia and among diaspora communities. The ad blends Pepsi’s product visuals with festive storytelling. Wang is shown participating in Lunar New Year traditions, from family gatherings to symbolic moments, such as fireworks and red decorations, making the campaign feel both aspirational and familiar.

Lesson: Choose influencer partners whose persona naturally aligns with the cultural holiday and brand identity. Leverage their storytelling ability to make adverts feel less like ads and more like shared experiences.

6. Encourage User-Generated Content (UGC)

UGC campaigns foster community and authenticity by inviting customers to share how they celebrate the Chinese New Year. To expand impact, brands can integrate digital touchpoints, like in-app prompts, push or email reminders, or gamified referral challenges, that encourage participation and make content sharing seamless across platforms.

Example: In 2020, Burberry launched a campaign featuring a rat character named “Ratberry” to celebrate the Year of the Rat. The campaign included an online game and special stickers on WeChat, encouraging users to engage and share content. This initiative led to significant interaction, with Burberry’s posts on WeChat garnering over 300,000 views and nearly 1,000 likes. 

Lesson: By using timely nudges and in-app gamification, marketers can scale UGC campaigns that feel both personal and interactive, driving brand visibility and deepening emotional connection.

Also read: 7 best email marketing strategies for Chinese (Lunar) New Year.

7. Engage Diaspora and Global Communities

Lunar New Year is celebrated not just in Asia but globally among diaspora communities. Brands that acknowledge these audiences can expand reach, build inclusivity, and show cultural sensitivity through multilingual messaging, diaspora-focused events, or cross-cultural storytelling.

Example: In 2021, Acura partnered with two Chinese-American artists to create animated artworks celebrating the Chinese New Year. This collaboration highlighted the cultural significance of the holiday and resonated with the Asian-American community. The campaign was well-received, showcasing Acura’s commitment to inclusivity and cultural appreciation. 

Lesson: Collaborate with local artists to authentically connect with global communities.

8. Host Red Envelope (Hongbao) Giveaways

Red envelopes or hongbaos are a central Chinese New Year tradition, symbolizing luck, prosperity, and good fortune. Modern brands leverage digital hongbao campaigns to combine this cultural practice with interactive customer engagement. Such campaigns encourage sharing, participation, and excitement, making them highly relevant and shareable while connecting audiences with the festive spirit.

Example: WeChat transformed the tradition into a digital experience, allowing users to send virtual red envelopes to friends and family. During Chinese New Year, these digital hongbaos are exchanged, often with gamified elements like group sharing and surprise rewards, boosting app engagement and brand stickiness.

Lesson: Run the giveaway as gamified in-app campaigns, push-triggered offers, or reward-based journeys.

Explore more: 14 inspiring app gamification examples to boost your mobile user experience.

9. Create Zodiac-Themed Content

Zodiac themes are a timeless and emotionally resonant part of Chinese New Year celebrations, offering brands a culturally rich way to engage audiences. Beyond products or visuals, marketers can extend zodiac theming into digital touchpoints, such as personalized push notifications, in-app banners, or segmented messages, based on users’ zodiac signs or preferences.

Example: LEGO launched a Year of the Rabbit set in 2023. The set included festive designs, collectible pieces, and themed packaging. This attracted children, adult collectors, and families, creating both a holiday experience and a cultural conversation around the zodiac, while boosting product sales during the festive season.

Lesson: In digital contexts, marketers can personalize festive journeys by tailoring offers or greetings aligned with users’ zodiac traits, turning symbolic tradition into engaging, data-driven storytelling.

10. Bundle Lunar New Year Gift Sets

Gift-giving is central to the Chinese New Year, and bundled sets make it easier for customers to celebrate while encouraging higher-value purchases. Bundles also allow brands to incorporate festive packaging, creating a sense of occasion and exclusivity.

Example: In 2025, Starbucks launched a Lunar New Year gift set featuring limited-edition “Year of the Snake” merchandise, including ceramic mugs, cold cups, and stainless steel tumblers. Bundled in festive pastel-hued packaging with snake and floral motifs, these sets offered ready-made gifts that delighted customers and drove in-store and online sales. 

Lesson: Bundled festive products simplify gifting and boost sales. Use personalized recommendations or gift reminders to suggest the perfect festive sets for each shopper.

11. Run Festive Social Media Contests

Interactive contests during the Chinese New Year encourage participation, sharing, and organic brand exposure. Contests can be based on quizzes, photo submissions, or creative content, helping brands build engagement while tapping into festive excitement.

Example: Shopee launched a Chinese New Year campaign featuring a lucky draw contest. Participants had the chance to win prizes by engaging with the platform during the festive season. This initiative aimed to boost user engagement and sales during the Chinese New Year period.

Lesson: Contests can drive engagement and sales during festive seasons.

12. Highlight Themes of Family Reunion

Emphasizing family reunion resonates with audiences during this time, which traditionally focuses on family gatherings. Campaigns that showcase family moments can strengthen emotional connections with the brand.

Example: Coca-Cola launched a campaign called CNY Confessions, celebrating family reunions during Chinese New Year. The campaign featured advertisements depicting families coming together to celebrate the holiday, aligning with the traditional values of the season. This approach aimed to connect the brand with the cultural significance of family during the festive period.

Lesson: Aligning campaigns with cultural values can enhance brand relevance. This concept can also inspire lifecycle messaging journeys, for example, sending personalized greetings, reminders to reconnect, or limited-time family offers to existing customers during the festive period.

13. Gamify the Shopping Experience

Integrating gamification into the shopping experience can enhance customer engagement and create memorable interactions. By incorporating elements of play, brands can increase user participation and brand loyalty.

Example: Lancôme partnered with Alibaba Cloud to launch an augmented reality (AR) game in Hong Kong for the Chinese New Year, celebrating the Year of the Pig. The game allowed users to capture AR images of Lancôme’s signature product, Genifique, and send seasonal wishes for a chance to win limited-edition products and special gifts. This initiative aimed to blend online and offline experiences, leveraging technology to enhance customer interaction during the festive season.

Lesson: Incorporating gamification can enhance customer engagement and brand experience.

14. Offer Personalized Festive Greetings

Personalized greetings can make customers feel valued and enhance their connection with the brand. During Lunar New Year, personalized messages can align with the season’s themes of renewal and good fortune.

Example: LINE offers personalized Chinese New Year stickers. Users can customize stickers with their names and festive messages, allowing them to share personalized greetings with friends and family. This feature aimed to increase user engagement and align with the personalized communication trend.

Lesson: Personalization can strengthen customer relationships and engagement.

15. Celebrate with Limited-Time Menus

Introducing limited-time menus during festive seasons can attract customers seeking seasonal flavors and experiences. It creates a sense of urgency and exclusivity.

Example: In 2025, McDonald’s Malaysia introduced the all-new Fish Prosperity Burger for the Chinese New Year. This burger featured a golden-battered fish fillet coated in signature black pepper sauce and topped with fresh onions. Available nationwide for a limited period, it aimed to celebrate abundance and attract customers during the festive period.

Lesson: Seasonal offerings can drive traffic and sales.

16. Partner with Luxury Fashion Brands

Collaborating with luxury fashion brands can elevate a brand’s image and attract affluent customers. During Lunar New Year, such partnerships can offer exclusive products that resonate with the season’s themes.

Example: Gucci partnered with Doraemon to release a limited-edition collection for the Chinese New Year. The collection featured the iconic cartoon character and incorporated traditional Chinese elements, appealing to both fashion enthusiasts and those celebrating the holiday.

Lesson: Strategic partnerships can enhance brand prestige and appeal.

17. Create Immersive In-Store Experiences

Designing in-store experiences that reflect the festive season can attract customers and enhance their shopping experience. Immersive environments can make the brand more memorable.

Example: In 2025, IKEA China transformed its stores with Lunar New Year decorations, including red lanterns and zodiac-themed displays. The stores also hosted DIY workshops for customers to create traditional ornaments, enhancing the festive shopping experience. Additionally, IKEA’s Chinese New Year collection, inspired by the shapes and colors of Song Dynasty ceramics, sold over 200,000 units around the holiday, indicating strong customer engagement. 

Lesson: Immersive experiences can increase foot traffic and customer satisfaction.

18. Release Branded Music or Films

Creating branded music or films can enhance brand identity and engage audiences through entertainment. Collaborations with artists can amplify reach and cultural relevance.

Example: Miu Miu released a short film titled The Encounter to celebrate the Chinese New Year. Directed by acclaimed filmmaker Shujun Wei, the film features actors Liu Haocun and Zhao Jinmai. Set in a whimsical Cantonese tea restaurant in Beijing, the narrative unfolds as the characters explore the space, creating their own celebration amidst the festive ambiance. The campaign emphasizes music and light, aligning with Miu Miu’s brand aesthetics.

Lesson: Branded music or films can strengthen brand identity and foster deeper audience connections.

19. Tap Into Travel and Mobility Trends

Chinese New Year sees one of the largest annual travel movements, as millions journey home to celebrate with family. Brands can leverage this moment by using geo-based or location-triggered campaigns to engage customers on the move. From sending real-time push notifications with festive offers when users arrive in specific cities to location-aware reminders for last-minute gifting or booking, these contextual messages enhance relevance and convenience.

Example: In December 2024, AirAsia launched a fixed fare promotion for the Chinese New Year 2025. The campaign offered all-in-one-way fares starting from RM328 for flights between Kuala Lumpur and destinations in Sarawak, and RM388 for flights to Sabah. This initiative aimed to facilitate family reunions during the festive season by providing affordable travel options. SoyaCincau

Lesson: By combining mobility insights with festive sentiment, brands can deliver timely, location-relevant experiences that drive engagement and emotional connection.

20. Support Cultural Heritage

Campaigns that honor cultural heritage can build authenticity and trust with audiences. During Lunar New Year, celebrating traditional customs can strengthen brand connections.

Example: Bottega Veneta launched a Chinese New Year campaign featuring a short film shot in Liuyang, the birthplace of fireworks. The film highlighted the traditional craft of firework-making, showcasing artisans at work and celebrating the cultural significance of fireworks during the Lunar New Year. This initiative aimed to preserve and promote traditional Chinese craftsmanship while aligning with the brand’s commitment to cultural heritage.

Lesson: Honoring cultural heritage can build authenticity and trust with audiences.

21. Engage Kids and Families

Campaigns that involve children and families can create memorable experiences and foster brand loyalty.

Example: Disney Junior released a special Lunar New Year episode of their series Rise Up, Sing Out, featuring a new song performed by actor Simu Liu. The episode aimed to celebrate the Chinese New Year and introduce young audiences to cultural traditions through music and storytelling. This initiative sought to engage families and promote cultural awareness among children.

Lesson: Incorporating family-friendly content can enhance brand connection and cultural appreciation.

22. Use Limited-Time Digital Features

Offering exclusive digital content can drive engagement and attract tech-savvy consumers.

Example: Burberry introduced the New Year Interwoven interactive experience through its WeChat Mini Program. This feature allowed users to digitally recreate traditional bamboo weaving patterns designed by Chinese artist Qian Lihuai, such as snowflake, double leaf, and bauhinia weaves. After customizing their designs, users could unlock exclusive digital gifts, including personalized wallpapers, New Year greeting cards, Burberry-themed red envelope covers, and festive filter frames. 

Lesson: Incorporating cultural elements into digital features can enhance user engagement and brand relevance.

23. Launch CSR or Giving-Back Campaigns

Festive seasons like the Chinese New Year offer an ideal moment for brands to reflect community values through CSR campaigns. By integrating social impact into online platforms, such as in-app donation drives, interactive challenges, or social share-to-donate initiatives, brands can make participation simple and meaningful for audiences.

Example: Prada’s 2022 Chinese New Year campaign, titled Action in the Year of the Tiger, focused on promoting tiger conservation efforts. By translating these efforts digitally, brands could invite users to unlock donations through engagement milestones or festive-themed quizzes, tying awareness to interactivity.

Lesson: When customers feel they’re contributing to a cause through simple in-app or online actions, it deepens emotional connection and brand loyalty.

24. Emphasize Prosperity and Good Fortune

Highlighting themes of wealth and success can resonate with consumers during the festive season.

Example: Eu Yan Sang, a traditional Chinese medicine brand, launched a campaign titled Flourish in Abundance and Prosperity this Chinese New Year. The campaign featured messaging aligning with the festive themes of the Year of the Snake. This initiative aimed to connect with consumers by promoting well-being and prosperity during the Lunar New Year. 

Lesson: Aligning brand messaging with themes of prosperity and good fortune can enhance brand relevance and resonate with consumers during cultural celebrations.

25. Extend Campaigns Beyond Asia

Expanding the Chinese New Year marketing campaigns to global markets can enhance brand visibility and foster cross-cultural connections.

Example: Adidas Originals and Edison Chen’s CLOT launched the CLOT LNY (Lunar New Year) Collection, featuring the CLOT LNY Superstar sneaker. This collection celebrated the Year of the Snake with designs incorporating snakeskin jacquard prints, gold accents, and a coin detail symbolizing prosperity. Notably, the campaign extended beyond Asia with a cultural experience in Mexico City, showcasing how the Lunar New Year is celebrated across different cultures. The event included art, history, cuisine, and music, emphasizing the fusion of Chinese traditions with Mexico’s unique cultural tapestry. 

Lesson: Extending cultural campaigns beyond their traditional origins can broaden brand appeal and engage diverse audiences.

How CleverTap Helps Brands Deliver Festive Campaigns Year-Round

Festive seasons like the Chinese (Lunar) New Year are about emotion, energy, and connection. But while every brand can create a campaign, only those with the right engagement intelligence can truly build relationships that last beyond the celebration. The key isn’t just creative storytelling; it’s delivering every offer, greeting, and experience in a way that feels timely, personal, and meaningful across channels.

That’s where CleverTap makes a measurable difference. As a full-stack customer engagement and retention platform, CleverTap enables brands to craft, automate, and optimize festive campaigns that not only drive short-term sales but also strengthen customer loyalty long after the festivities end.

Here’s how CleverTap helps marketers plan, execute, and sustain impactful festive campaigns:

1. Personalization and Segmentation: Speak to Every Celebration

No two festive shoppers behave the same way, and during Lunar New Year, timing and personalization are everything. CleverTap’s powerful segmentation engine helps marketers divide audiences based on behavior, purchase patterns, and lifecycle stages to ensure every festive message feels personally relevant.

With behavioral segmentation, RFM analysis, and intent-based segmentation, brands can:

• Identify loyalists, first-time buyers, and at-risk users to tailor festive offers for each.
  
• Anticipate purchase intent during high-traffic festive weeks and engage proactively.
  
• Deliver culturally resonant greetings that reflect values of luck, renewal, and prosperity.

What gives CleverTap a unique edge is TesseractDB™, its proprietary database that allows marketers to access and query up to 10 years of user data. That means you can re-target customers who bought during Lunar New Year 2024, remind them of their favorite product, and invite them back for a limited-edition 2025 launch. It’s deep personalization grounded in historical insight, not guesswork.

Imagine sending a push notification titled “Welcome Back, Prosperity Shopper, Your Lucky Offer Awaits!” to last year’s festive buyers or reminding diaspora customers of exclusive online events celebrating Lunar New Year across regions. With CleverTap, you can craft such moments precisely and automatically.

2. Omnichannel Automation: One Story, Every Channel

Festive engagement thrives on consistency. CleverTap lets brands manage their entire festive narrative across 15+ integrated channels, push notifications, WhatsApp, email, SMS, web pop-ups, in-app messages, and more, all from a single platform.

You can design a complete “Lunar New Year Journey” that begins with an early-access teaser, builds excitement through reminders, and ends with a post-holiday gratitude campaign.

Each message should flow naturally into the next, with CleverTap’s Journey Orchestration tool ensuring users move through awareness, engagement, and purchase without friction.

And with RenderMax™, your push notifications don’t just deliver, they display reliably. On Android devices from Xiaomi, Huawei, and other Chinese OEMs, CleverTap ensures over 90% push rendering, preventing missed offers during peak campaign hours. This is critical in markets where mobile-first engagement defines festive success.

3. Real-Time Triggers and Predictive Timing: Capture Every Moment of Intent

Festive campaigns move fast, and so do customers. CleverTap’s real-time behavioral triggers allow brands to respond instantly to actions such as browsing, cart abandonment, or festive category engagement.

For instance, if a shopper adds a red-themed gift set to their cart but leaves without purchasing, CleverTap automatically sends a WhatsApp reminder or push notification saying, “Still thinking about your lucky pick? It’s waiting for you!”

Paired with predictive segmentation and best time to send, CleverTap identifies when each user is most likely to engage and triggers messages at exactly that moment. During the high-traffic Lunar New Year rush, that precision means higher open rates, better CTRs, and faster conversions, without manual intervention.

4. Lifecycle Journeys: Turn Festive Shoppers into Loyal Customers

While most brands stop after the campaign ends, CleverTap helps you extend festive momentum into long-term engagement. With Journey Builder and Lifecycle Optimizer, marketers can create automated journeys that nurture users across multiple lifecycle stages.

You can design:

• Welcome journeys for new users joining during Lunar New Year campaigns.
  
• Post-purchase follow-ups that include thank-you messages or loyalty referrals.
  
• Win-back campaigns targeting shoppers who engaged but didn’t buy.

CleverTap’s IntelliNODE™ (AI Journey Optimizer) continuously experiments with journey variants, automatically routing users through the most effective path to retention. For example, users who respond better to emotional greetings may receive family-centric messages, while deal-driven audiences get timed discounts.

This intelligent adaptability transforms one-off festive customers into repeat, loyal advocates who engage beyond the holiday season.

5. AI-Powered Optimization: Scale Emotion with Intelligence

CleverTap’s Clever.AI suite brings intelligence and creativity together.

• Scribe generates emotionally resonant copy, festive greetings, push subject lines, or WhatsApp message variants that align with the optimism and prosperity themes of Lunar New Year.
  
• IntelliNODE™ auto-optimizes journeys based on live data, ensuring every message is tested and improved in real time.
  
• Predictive Churn Models forecast which users may disengage post-campaign, allowing for timely retention nudges.

This means your festive campaigns constantly evolve to perform better, automatically learning what works while maintaining human warmth and cultural sensitivity in every interaction.

6. Advanced Analytics and Real Impact Dashboard: Measure What Truly Matters

Every festive campaign tells a story, and CleverTap shows you how it performs at every stage. With an advanced analytics tool, marketers can visualize user flow through Funnels, Cohorts, and Flows, from viewing zodiac-themed offers to completing purchases.

The Real Impact Dashboard goes beyond clicks and impressions, revealing how Lunar New Year campaigns drive real business outcomes, revenue, retention, and customer lifetime value. You can use Pivots to analyze results by region, offer type, or audience segment, and even generate new campaigns based on high-performing segments.

For example, you might discover that users who received “exclusive gift” notifications converted twice as often. With CleverTap, scaling that insight into next year’s campaign takes just a few clicks.

7. Scalability and Reliability: Perform at Peak Festive Demand

During major festivals, campaign volume can surge dramatically. CleverTap’s enterprise-grade infrastructure handles 24 billion notifications daily, engaging 5 billion monthly active users across 4 billion devices.

With TesseractDB™, it delivers instant data access and real-time analytics even during peak campaign spikes, ensuring that your Lunar New Year journeys run smoothly, no matter how many users are online simultaneously. This reliability makes it the preferred platform for brands operating at a global scale during high-demand cultural events.

Chinese New Year marketing is about more than color palettes and cultural symbols. It’s about connection, storytelling, and meaning. Every campaign shared in this blog reflects the same principle: brands win when they honor tradition while delivering experiences that feel modern, personal, and human.

With a platform like CleverTap, marketers can bring that creative vision to life, combining art and data, intuition and intelligence, to deliver campaigns that don’t just celebrate the season but deepen customer relationships long after it ends. Whether your goal is to build brand affinity, inspire festive excitement, or sustain engagement year-round, the right blend of cultural insight and technology can turn every celebration into a moment of genuine connection.

Bring Your Chinese New Year Campaigns to Life

Chinese New Year offers a unique opportunity to connect with audiences through stories of tradition, prosperity, and family. By drawing inspiration from these 25 proven campaign ideas, marketers can craft campaigns that resonate deeply and drive engagement. 

Start planning early, integrate cultural relevance across channels, and personalize experiences to make every interaction meaningful. Turn inspiration into action this Lunar New Year and watch your brand forge stronger, lasting connections with consumers worldwide. Supercharge your campaigns to get maximum customer engagement. Schedule a demo with CleverTap today!