Top 10 Eid al-Fitr Marketing Campaign Examples and Ideas for Brands To Learn From

Eid al-Fitr is a time of celebration, generosity, and gratitude, bringing families, faith, and communities close together. As one of the most important festivals in the Islamic calendar, it is a time when people reflect on spiritual growth, share heartfelt moments, and exchange gifts as symbols of goodwill. For brands, this festival offers a unique opportunity to connect with specific audiences on a deep emotional level by embracing values of togetherness, inclusion, and shared cultural heritage.

Successful Eid promotion campaigns need to focus on authentic storytelling that resonates with the core sentiments of Eid, which are faith, family, and festivity, while respecting cultural nuances. Timing and empathy play crucial roles in these festive and holiday marketing campaigns, as consumers expect personalized, meaningful engagement rather than broad, impersonal messaging. 

Smart targeting and channel mix help brands connect during Eid. Personalization and omnichannel strategies make festive campaigns feel genuine and memorable. When brands focus on what matters, they earn loyalty that goes beyond the holidays. To help you create effective Eid marketing campaigns, we have curated a list of some of the best Eid promotions that will help the bulb go off in your head.

Why Eid al-Fitr Marketing Matters

Eid al-Fitr represents a clear shift in consumer behavior rather than just a symbolic festive moment. In the weeks surrounding Eid, audiences actively plan celebrations, gifting, travel, and family gatherings, leading to higher customer engagement across digital channels. For marketers, this creates a time-sensitive opportunity to connect when intent is naturally elevated, but only if messaging feels relevant and well-timed.

• Festive intent translates into measurable engagement, with increased responsiveness to marketing emails, push notifications, and social content tied to gifting, travel, and celebration planning.
• Generic greetings underperform during Eid, as audiences expect brands to reflect real festive behaviors and emotions instead of relying on surface-level messaging.
• Audience segmentation and contextual timing matter more than scale, since messages aligned to user intent, location, or stage in the journey consistently drive better outcomes.
• Eid campaigns influence brand trust beyond the festival, as culturally aware and empathetic messaging strengthens long-term recall and loyalty.

When brands approach Eid with intent, empathy, and relevance, festive campaigns move beyond short-term promotions and become moments of meaningful connection that last well after the celebrations end.

Learn how brands approach holiday marketing strategies beyond one-off campaigns.

10 Best Eid Al-Fitr Marketing Campaign Examples

These ten Eid al-Fitr marketing campaigns demonstrate how brands effectively connect with their audiences through authentic storytelling, cultural respect, and personalized engagement during the festival.

1. LG

LG’s “Life’s Good When Shared” campaign for Eid embraced themes of family, faith, and togetherness by inviting creators across the Middle East and Africa to share authentic Ramadan and Eid stories. Rather than promoting products, LG focused on emotional connection and cultural traditions, amassing over 61 million views and 2 million engagements through user-generated social content.

What Can Marketers Learn: LG’s campaign highlights how authentic storytelling and cultural sensitivity foster genuine emotional loyalty. By using various social media channels to highlight community voices, sharing real user stories, and timing their content for important festival moments, brands can create meaningful and inclusive Eid campaigns that develop strong relationships with customers that go beyond just selling products.

2. Zane & Noora

Zane + Noora’s Eid promotion email highlights exclusive Islamic decor products with clear imagery, pricing, and a free gift offer to encourage timely purchases. Customer testimonials add trust and emotional connection, linking the products closely to Eid’s themes of family and celebration.

What Marketers Can Learn: This campaign combines emotional storytelling, social proof, and well-placed CTAs to drive conversions effectively. Marketers can improve the impact by using dynamic personalization to tailor greetings, product showcases, and testimonials based on recipient preferences or location, making each email feel unique and highly relevant. This approach improves engagement and boosts festive sales with meaningful, personalized experiences.

3. Home Of Switz

Home of Switz’s Ramadan campaign powerfully captures the altered ways families connect post-pandemic, emphasizing emotional togetherness despite physical distance. Using a custom Instagram filter, they encouraged users to share photos of their own Iftar tables, digitally stitching them together into the world’s longest online Iftar table. The campaign’s heartwarming theme of “endless generosity” and continuity resonated deeply on social media.

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What Marketers Can Learn: This campaign shows the power of blending emotional resonance with interactive digital tools to foster real-time community participation. Marketers should leverage user-generated content and social media filters to create shared experiences that align with cultural values. Marketers can also extend omnichannel storytelling and integrate real-time engagement triggers. They can amplify user content with influencer collaboration to maximize reach and authenticity.

4. Coca Cola

Coca-Cola captured the spirit of Ramadan with nuanced storytelling centered on love, community, and benevolence. The campaign’s vibrant animated video features iconic Coca-Cola trucks traveling through diverse neighborhoods. It highlights intimate moments of generosity, family reunions, and unity. This narrative uses welcoming scenes and brand symbolism to evoke warmth and inclusivity.

What Marketers Can Learn: Coca-Cola excels by creating culturally relevant, emotionally powerful narratives that resonate broadly. Their campaign showcases the value of iconic brand symbolism paired with relatable stories to foster strong emotional connections. Marketers should focus on consistency in visual identity and messaging, incorporate micro-moments of connection to engage viewers, and use multi-channel video distribution for maximum reach. You can use strategies that include real-time social media optimization and data-driven audience targeting. This will help you fine-tune emotional appeal and conversion potential throughout the Ramadan period.

5. Old El Paso

Old El Paso’s #WrapItUp Eid promotion campaign tackled the significant problem of food waste in the UAE during Ramadan, leveraging TikTok and social influencers to inspire people to transform their Iftar leftovers into new meals using their tortilla wraps. The campaign included a recipe generator and an original track to engage users. It reinforced sustainable and charitable values by partnering with the UAE Food Bank, where each shared recipe led to a donation.

@oldelpasoarabia

You WrapItUp, We’ll Donate! 🌯 Help us in our mission to reduce waste this Ramadan. Tap the link in bio to get involved. #OldElPaso

♬ WrapItUp_OldElPasoArabia – oldelpasoarabia

What Marketers Can Learn: This campaign brilliantly aligns a brand with social responsibility by addressing a real issue of food waste while adding value to Ramadan traditions. Marketers should note the power of influencer-driven, platform-native content like TikTok videos to engage younger, mobile-first audiences. The integration of interactive tools, such as a recipe generator, encourages participation and prolongs engagement. Additionally, linking user actions to charitable giving enhances brand purpose and community trust.

Explore effective push notification examples and real-time push templates built for urgency and action.

6. Surf Excel

Surf Excel’s Eid campaign, grounded in their iconic “Daag Achhe Hain” (Stains Are Good) philosophy, showcases children’s small acts of kindness during Ramadan. By portraying relatable, emotional stories that celebrate compassion despite the messiness of life, the campaign reinforces family values and the spirit of giving during the festival, creating a strong emotional connection with viewers.

What Marketers Can Learn: The campaign excels in authentic storytelling that integrates consistent themes, building a strong brand identity over time. Marketers can enhance impact by incorporating cause marketing, such as partnering with local NGOs or community initiatives to encourage social good linked to the campaign’s message. This deepens authenticity, fosters community connections, and drives real-world engagement. Combining emotional narratives with cause-driven participation creates meaningful brand experiences that go beyond content. They strengthen loyalty through shared cultural and social values.

7. Tata Motors

Tata Motors’ #NekiAsliIbadat Eid marketing campaign tells a heartwarming story of compassion and togetherness. It features employees going out of their way to ensure their employer doesn’t miss Iftar despite car troubles. The narrative reflects the true spirit of Ramadan, which is kindness, generosity, and community. The ad’s emotional storytelling and relatable moments forge a strong connection with viewers, reinforcing the brand’s image of empathy and reliability.

What Marketers Can Learn: This campaign excels by combining authentic storytelling with deep cultural resonance, fostering emotional engagement. Other than the narrative, incorporating partnerships for social impact can help the brand’s relevance and authenticity. The brand collaborates with local organizations to sponsor community iftar meals or provide transport for those in need during Ramadan. 

Broadcasting these efforts through digital storytelling and live social updates demonstrates real-world impact. This strategy creates meaningful brand experiences that go beyond advertising. They are building lasting loyalty through shared values and tangible community support.

8. Millennium Plaza Downtown Hotel

Millennium Plaza Downtown Dubai’s campaign spotlights a Ramadan Iftar buffet with evocative visuals of elegant dining and clear value through weekday/weekend pricing and an early bird group discount. The prominent WhatsApp booking buttons streamline the reservation process for both groups and individuals, making the offer accessible.

What Marketers Can Learn: This campaign showcases the value of cultural relevance, urgency, and frictionless CTAs. Marketers should use digital booking tools like WhatsApp to reduce barriers and boost conversion. Group offers and time-limited incentives align with social Ramadan behaviors and prompt timely action. Marketers can enhance the engagement of registered users by incorporating personalized push notifications or SMS. They can serve as reminders about table availability, exclusive flash offers, or menu highlights prior to peak booking times.

9. Astley Clark

Astley Clarke’s Ramadan and Eid campaign centers on a dedicated Eid Gifts category that simplifies the search for meaningful jewelry, including symbolic Evil Eye and Hamsa pieces alongside elegant diamond designs. Custom engraving and luxury gift wrapping enhance the personal touch and premium feel, supported by free global delivery. This curated approach appeals to customers seeking thoughtful, festive gifts.

What Marketers Can Learn: This Eid marketing campaign demonstrates how category-based navigation and celebration-focused curation can help streamline gifting decisions. Marketers can even take the help of segmented email marketing combined with AI-driven product recommendations to send personalized, festive-relevant messages tailored to customer behavior and preferences. This approach enhances engagement, conversion, and loyalty by offering a seamless, customized shopping experience that dynamically meets customers’ seasonal gifting needs.

10. TravelWings

TravelWings’ Eid travel campaign offers a diverse range of holiday packages to exciting cultural and natural destinations. It is bundled with comprehensive services like flights, accommodations, visas, and guided tours. The inclusion of discounts creates incentives to book early, enhancing overall appeal.

What Marketers Can Learn: The campaign’s effectiveness lies in its ability to connect with travelers by anticipating their preferences and journey phases, a concept that can be improved by adopting behavior-based segmentation. Marketers can tailor communications and offers to specific traveler profiles by analyzing travel patterns and purchase history. Moreover, timely push notifications and SMS reminders serve to nudge potential customers with relevant, time-sensitive deals. This layered, data-driven approach drives engagement and conversions by delivering personalized experiences that resonate during key moments of the travel decision-making process.

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How CleverTap Can Help You Plan, Execute, and Optimize Eid-Al Fitr Marketing Campaigns

Running a successful Eid campaign requires more than sending festive greetings. Marketers need the ability to plan ahead, coordinate messaging across channels, respond to real-time behavior, and measure what actually drives engagement and conversions. The all-in-one customer engagement and retention platform, CleverTap, enables this end-to-end execution by bringing together unified customer profiles, real-time event processing, and journey-level orchestration. It allows your festive campaigns to adapt dynamically rather than run on static schedules.

Plan and Segment for Eid with Precision

Eid audiences are not one homogeneous group. Some users are actively shopping for gifts, others are planning travel, while some engage primarily during the celebration itself. CleverTap allows marketers to build highly granular audience segments using a unified view of customer data. It combines location, language preference, past festive behavior, purchase history, app activity, and engagement recency.

This enables marketers to:

• Identify users who historically engage during festive periods and activate them early
• Deliver region-specific and language-specific Eid messaging at scale
• Prioritize high-value customers for exclusive access or early offers
• Suppress low-intent or disengaged users to avoid over-communication during culturally sensitive moments

It grounds customer segmentation in real-time behavioral data rather than static lists. CleverTap makes sure that your festive messaging stays relevant, respectful, and aligned with genuine user intent.

Orchestrate Pre-Eid, Eid-Day, and Post-Eid Journeys

Eid campaigns are most effective when treated as connected journeys rather than isolated sends. CleverTap’s journey orchestration allows marketers to design end-to-end festive flows where each step responds to user behavior in real time.

A single Eid journey can include:

• Pre-Eid engagement, such as early gifting reminders, travel nudges, or countdown-based promotions
• Eid-day communication, including greetings, limited-time offers, or gratitude messages triggered by app activity
• Post-Eid re-engagement, using follow-up offers, loyalty rewards, or content that extends the festive experience

Each stage can branch automatically based on actions like clicks, purchases, or inactivity. They ensure that campaigns evolve naturally rather than relying on fixed timelines.

Deliver Consistent Omnichannel Eid Experiences

Festive engagement rarely happens on a single channel. Consumers move between email, push notifications, in-app messages, and WhatsApp depending on urgency and context. CleverTap enables coordinated omnichannel execution from a single platform, ensuring messaging stays consistent as users switch channels.

Marketers can:

• Send rich Eid greetings via email while reinforcing urgency through push notifications
• Use in-app messages to highlight festive offers during active browsing
• Trigger WhatsApp messages for high-intent actions such as booking confirmations or last-day reminders

Because channels are orchestrated within the same journey logic, users avoid conflicting or repetitive communication.

Trigger Real-Time Engagement During Key Eid Moments

Timing during Eid can be as important as the message itself. CleverTap processes user events in real time, allowing engagement to be triggered based on immediate behavior rather than delayed batch updates.

This supports scenarios such as:

• Triggering festive offers when users browse Eid-related categories
• Sending reminders for carts abandoned close to Eid
• Delivering thank-you messages immediately after purchases
• Activating location-aware messaging during travel or in-store visits

Real-time responsiveness ensures engagement feels contextual rather than generic or mistimed.

Personalize Festive Content at Scale

Personalization during Eid goes beyond addressing users by name. CleverTap enables dynamic content personalization using behavioral attributes, preferences, and engagement signals, without requiring separate campaigns for each audience group.

This makes it possible to:

• Recommend gifting options based on past purchases
• Adapt creatives and offers by region or language
• Adjust messaging tone or incentives based on customer value or engagement history

By automating personalization at the content and journey level, festive campaigns scale efficiently while still feeling individual.

Measure, Learn, and Optimize Festive Performance

Eid campaigns are high-impact and time-bound, making visibility into performance critical. CleverTap provides journey-level analytics that help marketers understand both outcomes and drop-off points.

Teams can:

• Analyze engagement and conversions across channels and segments
• Identify where users disengage within festive journeys
• Optimize timing, frequency, and content mid-campaign using live data

These insights support continuous improvement across Eid and future lifecycle campaigns.

A Practical Example: An End-to-End Eid Journey with CleverTap

A typical Eid campaign powered by CleverTap might start by targeting users who engaged during previous festive periods with early gifting recommendations via email. As Eid approaches, engaged users receive push notifications highlighting limited-time offers, while high-intent users get WhatsApp reminders for last-day actions. 

On Eid day, a real-time trigger sends a personalized greeting when users open the app, followed by post-Eid re-engagement offering loyalty rewards or relevant content based on purchase behavior. Performance is tracked and optimized throughout, ensuring messages align with user intent and festive context.

Conclusion

The most impactful Eid campaigns aren’t built on grand spectacle but on heartfelt sincerity. Marketers are best served by focusing their storytelling on themes of togetherness, gratitude, and belonging, crafting narratives that respectfully celebrate culture while feeling authentic and relatable. 

Creativity should blend seamlessly with genuine emotion, avoiding superficial or overly commercial tones. Technology then becomes a powerful enabler, scaling this empathy and allowing brands to reach their audiences at the right moments with personalized messages. When done right, campaigns promote products and foster lasting connections by honoring the true spirit of Eid.

Ready to turn festive engagement into lasting customer relationships? Schedule a CleverTap demo today!