It’s About Time! CleverTap Named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

It’s about time. And we’re just getting started. 

We are absolutely thrilled to share that CleverTap has been recognized as a Leader in the 2026 Magic Quadrant for Personalization Engines by Gartner. 

In this year’s report, Gartner evaluated 12 vendors based on Completeness of Vision and Ability to Execute. We are extremely proud to be named as a Leader, which we view as a reflection of our product innovation, especially our CleverAI™ Decisioning Engine and Agentic Universe, along with strong execution and the tangible outcomes our customers achieve with CleverTap.

CleverTap was also evaluated for capabilities such as Triggering, Testing, Targeting, Digital Commerce, Product and Content Promotion, and more in the 2026 Gartner Critical Capabilities for Personalization Engines. 

We believe the recognition closely mirrors the rollout of our CleverAI™ intelligent decisioning engine and prompt-to-action agents, which are redefining the rules of personalization and customer engagement.

“Personalization differentiates the customer experience, driving revenue and efficiency. The market grew 26.1% in 2024 to $1.2B, yet business and functional capability gaps remain. Successful digital marketing leaders closely examine AI and testing capabilities while being wary of possible add-ons,” Gartner observes.

Agentic Personalization for Every Customer, Every Moment

CleverTap’s unified customer engagement and retention platform is built on the core principle of helping brands across industries unlock limitless customer lifetime value (CLV). And, personalization has been one of the primary focus areas since our inception.

From basic personalization, based on demographic and behavioral segmentation, and hyper-personalization, based on psychographic and real-time segmentation, the platform has now moved into the next phase of its evolution with agentic personalization. Let’s dive in.

The Bar for Personalization Has Shifted

For today’s LLMs-enabled customers, expectations have fundamentally shifted. Customers no longer compare your brand to other brands – they compare it to the best digital experiences they’ve ever had. That raises the bar beyond basic context-awareness: brands must deliver tone, timing, channel, and relevance with real-time precision.

And personalization can’t stop at broad segments. Customers now expect brands to understand them as individuals – who they are, what they need, and how they prefer to engage – all in real time. Delivering this level of personalization requires true individualization: treating every customer as a segment of one:

• Understanding millions of customers, each with unique preferences and behaviors
• Performing endless permutations across products, offers, messages, channels, and timing
• Ensuring real-time adaptation based on context, intent, and signals

However, orchestrating this level of engagement is virtually impossible with legacy systems and processes. In a recent study, 40% of U.S. e-commerce executives said that limited IT bandwidth hinders their ability to deliver personalized shopping experiences.

This is where agentic systems redefine what’s possible.

Agentic AI: Changing the Math of Enterprise-Grade, 1:1 Personalization

Unlike traditional automation or rules-based systems, agentic AI can reason, plan, and act autonomously while operating within guardrails defined by marketers. It doesn’t just execute instructions but evaluates context, determines the best course of action, and adapts continuously as customer behavior evolves.

In practical terms, agentic AI brands to:

• Analyze behavioral and contextual data in real time
• Identify potential opportunities by predicting outcomes like conversions, churn, and drop-offs
• Decide the most relevant message, offer, or experience for each individual
• Deliver that experience across the right channel, at the right moment

What was once unimaginable has become a reality – a controlled, intelligent system capable of delivering deeply individualized experiences at a scale no human team could ever achieve. That’s exactly what led us to build the CleverAI™ Decisioning Engine and Agentic Universe:

• Built on a unified platform foundation: Powered by CleverTap’s unified platform architecture, including TesseractDB™ – our proprietary database built specifically for engagement and retention, to bring customer data, context, and activation together in one system.
• 1:1 personalization, made enterprise-grade: Enables real-time individualization with the scale, reliability, governance, and control required for large global brands.
• Purpose-built for industry depth: Delivers nuanced capabilities tailored to real-world use cases across industries, including e-commerce, banking and financial services, streaming, and more, and major geographies.

Meet CleverAI^TM Agents for Personalization

CleverAI^TM agents, a key element of our agentic infrastructure, are a suite of intelligent, bespoke AI agents that help you individualize at scale and maximize your ROI – all while operating within your guardrails. Users simply need to enter text-based prompts into the AskAI interface, which converts them to actionable queries for agents that provide insights and campaign-ready outputs in seconds.

The agents are categorized into four categories – Decision Agents, Creative Agents, Action Agents, and Strategy Agents – each with a cohort of distinct prompt-to-action agents:

• Decision Agents: Analytics, Segment Builder, Send Time Optimizer, Channel Optimizer, NPS insights, Recommendations, and Predictions
• Creative Agents: Copywriter, Designer 
• Action Agents: Journey Builder, Path Optimizer
• Strategy Agent: The super intelligence behind every 1:1 customer experience (coming soon)

Think of CleverAI agents as your extended, always-on team members who help deliver 1:1 personalization with:

• Autonomous intelligence: Specialized AI agents analyze, decide, and act across segmentation, journeys, and execution, reducing manual effort and accelerating impact.
• True individualization, at scale: Every interaction is tailored to the individual, enabling real-time personalization across channels – not just for segments, but for each customer.
• Faster execution, with control: Marketers prompt agents to build segments, journeys, and creatives instantly, all within predefined governance and brand guardrails.
• Real-time, context-aware decisioning: Agents leverage live signals and predictive insights from multiple data sources to respond instantly to customer behavior.
• Unified orchestration: Analytics, messaging, optimization, and content work in sync – powered by agents that coordinate end-to-end engagement seamlessly.

Gartner Disclaimer

Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026 

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from CleverTap.