Unsurprisingly, AI is at the forefront of driving tremendous transformation in not only the customer engagement landscape but also at every level of customer experience. However, a number of emerging other/additional trends, such as switching from a fixed tech stack to an interconnected ecosystem, the shift from third-party to first and zero-party data, and evolving customer needs and behaviors driven by macroeconomic forces, are also heavily redefining and reshaping how brands connect and engage with their customers.
These emerging trends are compelling brands worldwide to revisit not only their customer engagement strategy but also their business models. Are you ready to face them in the year ahead?
